About the Role
We’re looking for an energetic Brand Ambassador to grow Akshayakalpa’s customer base through on-ground events, apartment activations, and direct consumer engagement. You will plan and run events, generate quality leads, turn them into orders, and build lasting relationships with customers and communities in your area.
Key Responsibilities
Events & Lead Generation
- Plan, organise and run events to generate new leads and meet monthly lead generation and conversion targets
- Coordinate with event organisers, agents, apartment associations and other vendors
- Complete at least 18 events and 100 spot recharges per month
- Meet at least 10 apartments, 2 new event organisers, 1 organic vendor and 1 agent every day
- Fix appointments with new apartments and run sampling and promotional activities
- Find organic product vendors and tell them about the Akshayakalpa organic market
Customer Engagement
- Meet existing customers to collect feedback on product quality, delivery and service
- Follow up with key customers and with customers who have raised issues
- Introduce new customers to Akshayakalpa and its organic products, hand out pamphlets and brochures, and run sampling
- Explain how to order through the Akshayakalpa app (free home delivery) and where else the products are available
- Tell customers that Akshayakalpa is certified by Aditi Organic Certifications and FSSAI
- Promote the Sunday plant visits, weekend farm visits and the “Farmer for a Day” programme
- Ask for referrals, get feedback forms filled in, and share WhatsApp creatives for customers to pass on in their community groups
- Set up group meetings in apartments and communities, such as clubhouse meetings, community events and kids’ activities
Team Building
- Hire and manage at least 5 part-time promoters for weekend and large events
- Make sure each promoter runs 6–8 events a month and brings in at least 5 recharges per event
Planning & Reporting
- Submit a monthly event plan and get it signed off by the BTL Head at the start of each month
- Publish a daily work plan and an end-of-day summary in the scrum list
- Submit lead generation and expense reports for each event, weekly customer feedback reports, and daily market activity updates using company tools
- Update leads in the Google Sheet or dashboard, and confirm product receipt with your line manager
- Handle leftover packing after each event and update the logistics team
- Follow up on pending action items by phone
- Request goodies and marketing materials based on planned events, track their use, and submit a weekly consumption report
What We’re Looking For
- Experience in field sales, BTL marketing, event promotion or brand activation (preferred)
- Strong communication skills and confidence talking to new people
- Comfortable with daily fieldwork and weekend events
- Target-driven and organised, with the discipline to report every day
- Basic knowledge of smartphones, WhatsApp and Google Sheets
- Ability to speak the local language is an advantage
Why Join Us
- Work with a brand known for organic farming and ethical dairy
- Clear monthly targets and a direct path to grow your performance
- Opportunity to build and lead your own promoter team
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
