B2C Marketing Lead – IELTS & Online Courses
Company: Next Education India Pvt. Ltd.
Department: Marketing
Experience: 5–8 Years
Job Location: Noida / Hyderabad
Employment Type: Full-Time
Compensation: Up to ₹8 LPA Fixed CTC + Performance-Based Incentives
About the Role
Next Education India Pvt. Ltd. is looking for a dynamic, result-oriented B2C Marketing Lead to drive the growth of its IELTS online course business and lead marketing initiatives for upcoming courses across new subject categories.
The ideal candidate will have strong experience in B2C marketing, performance marketing, customer acquisition and online course sales, preferably within the EdTech, test preparation or digital learning industry.
This role requires a combination of strategic thinking and hands-on execution, with a strong focus on lead generation, enrolment growth, marketing ROI and successful new course launches.
Key Responsibilities1. B2C Marketing Strategy & Growth
- Develop and execute B2C marketing strategies to drive online course sales and revenue growth.
- Plan and manage campaigns across Google Ads, Meta Ads, social media and other digital platforms.
- Identify target audiences, customer segments and market opportunities.
- Drive customer acquisition, lead generation and conversion optimisation.
2. IELTS Course Marketing
- Lead marketing initiatives for IELTS preparation courses and drive online enrolments.
- Develop targeted campaigns for students, working professionals and prospective IELTS learners.
- Collaborate with sales and counselling teams to improve lead quality and conversion rates.
- Monitor campaign performance and optimise marketing investments.
3. New Course Launches & Go-to-Market Strategy
- Develop go-to-market strategies for new courses across upcoming subject categories.
- Conduct market and competitor research to identify customer needs and opportunities.
- Define target audiences, course positioning, messaging and promotional strategies.
- Plan and execute launch campaigns across digital channels.
- Coordinate with academic, product, content and sales teams for successful launches.
4. Performance Marketing & Budget Management
- Plan and manage marketing budgets to achieve business and revenue targets.
- Track key metrics such as CAC, CPL, ROAS, ROI and lead-to-enrolment conversion.
- Analyse campaign performance and implement data-driven optimisation strategies.
- Prepare performance reports and recommend growth initiatives.
5. Sales Alignment & Business Growth
- Work closely with sales, admissions and counselling teams to achieve enrolment targets.
- Improve the quality and volume of marketing-generated leads.
- Analyse the customer journey and identify opportunities to improve lead nurturing and conversion.
- Drive continuous improvements in marketing processes and business outcomes.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field. MBA in Marketing is preferred.
- 5–8 years of experience in B2C marketing, preferably in EdTech, online education, test preparation or digital learning.
- Proven experience in scaling B2C marketing campaigns and driving online course sales.
- Hands-on experience with Google Ads, Meta Ads and social media marketing.
- Strong understanding of performance marketing, lead generation and conversion optimisation.
- Experience managing marketing budgets and tracking CAC, CPL, ROAS and ROI.
- Experience in product launches and developing go-to-market strategies.
- Strong analytical, communication, coordination and problem-solving skills.
- Ability to independently manage multiple marketing initiatives and deliver measurable results.
Preferred Profile
- Experience in marketing IELTS courses, competitive exam preparation, language learning or online education programmes.
- Proven track record of increasing B2C course enrolments through digital marketing.
- Experience working with inside sales, admissions and counselling teams.
- Ability to combine strategic planning with hands-on campaign execution.
- Experience managing multiple course categories or new product launches.
Key Performance Indicators (KPIs)
- Growth in qualified leads and paid course enrolments.
- Achievement of course revenue and enrolment targets.
- Improvement in lead-to-enrolment conversion rates.
- Optimisation of marketing budgets, CAC and ROAS.
- Successful execution of go-to-market strategies for new course launches.
Compensation & Benefits
- Fixed CTC: Up to ₹8 LPA.
- Additional performance-based incentives.
- Incentive structure will be communicated separately.
How to Apply
Interested candidates can share their updated resumes at:
Email: monikasingh@nexteducation.in
If you have a strong background in B2C marketing, performance marketing, online course sales and new product launches, we would love to hear from you.
Apply now to be part of Next Education India's growth journey!
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
