Company: Next Education India Pvt. Ltd.
Department: Marketing
Experience: 5–8 Years
Location: noida, Hyderabad
Employment Type: Full-Time
Compensation: Up to ₹8 LPA Fixed CTC + Performance Incentives
About the Role
We are looking for a results-driven B2C Marketing Lead to drive the growth of our IELTS online course business and lead marketing initiatives for upcoming courses across new subject categories.
The ideal candidate will have proven experience in scaling B2C marketing campaigns for online courses, test preparation, EdTech or other digital learning products. The role requires a strong understanding of customer acquisition, lead generation, conversion optimisation, marketing budgets and revenue growth.
The candidate will also be responsible for developing and executing go-to-market strategies for new course launches, ensuring effective market positioning, customer reach and enrolment growth.
Key Responsibilities
1. B2C Marketing Strategy & Growth
- Develop and execute B2C marketing strategies to scale online course sales and drive revenue growth.
- Plan and manage digital marketing campaigns across relevant channels, including Google Ads, Meta Ads, social media and other digital platforms.
- Identify target audiences, customer segments and market opportunities to improve course enrolments.
- Drive customer acquisition, lead generation and conversion through effective marketing strategies.
2. IELTS Course Marketing
- Lead marketing initiatives for IELTS preparation courses and drive online enrolments.
- Develop targeted campaigns to reach students, working professionals and other prospective IELTS learners.
- Work closely with the sales and counselling teams to improve lead quality, conversion rates and enrolment numbers.
- Monitor campaign performance and optimise marketing spend to achieve business targets.
3. New Course Launches
- Develop go-to-market strategies for new courses across upcoming subject categories.
- Conduct market and competitor research to identify customer needs, demand and growth opportunities.
- Define target audiences, positioning, messaging and promotional strategies for new course launches.
- Plan launch campaigns across digital channels and monitor enrolment performance.
- Collaborate with academic, product, content and sales teams to ensure successful course launches.
4. Performance Marketing & Budget Management
- Plan and manage marketing budgets with a focus on customer acquisition cost (CAC), return on ad spend (ROAS) and overall marketing ROI.
- Track campaign metrics, including cost per lead (CPL), lead-to-enrolment conversion, revenue and campaign profitability.
- Analyse campaign data and implement improvements to maximise marketing efficiency.
- Prepare regular performance reports and recommend growth initiatives based on data-driven insights.
5. Sales Alignment & Business Growth
- Work closely with sales, admissions and counselling teams to align marketing activities with enrolment targets.
- Improve the quality and volume of leads generated through marketing campaigns.
- Analyse the customer journey and identify opportunities to improve lead nurturing and conversion.
- Drive continuous improvement in marketing processes, campaign execution and business outcomes.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field; an MBA in Marketing is an added advantage.
- 5–8 years of experience in B2C marketing, preferably in EdTech, online education, test preparation or digital course sales.
- Proven track record of scaling B2C marketing campaigns and contributing to online course sales and revenue growth.
- Hands-on experience with digital marketing channels, particularly Google Ads, Meta Ads and social media campaigns.
- Strong understanding of performance marketing, lead generation, conversion optimisation and marketing analytics.
- Experience in managing marketing budgets and measuring campaign effectiveness through metrics such as CAC, CPL, ROAS and ROI.
- Experience in launching new products, courses or services and developing go-to-market strategies.
- Strong analytical, communication, coordination and problem-solving skills.
- Ability to work independently, manage multiple initiatives and deliver measurable business outcomes.
Preferred Profile
- Experience in marketing IELTS, competitive exam preparation, language learning or other online learning programmes.
- Demonstrated success in scaling B2C course enrolments through digital marketing.
- Experience working closely with inside sales, admissions or counselling teams.
- Ability to combine strategic planning with hands-on campaign execution.
- Experience managing multiple course categories or launching new products in a growth-oriented environment.
Key Success Measures
- Growth in qualified leads and paid course enrolments.
- Achievement of course revenue and enrolment targets.
- Improvement in lead-to-enrolment conversion rates.
- Efficient utilisation of marketing budgets and improvement in CAC and ROAS.
- Successful go-to-market execution and enrolment growth for new course launches.
Compensation
Fixed CTC of up to ₹8 LPA, along with performance-based incentives. The incentive structure will be communicated separately.
Interested candidates with a proven track record in B2C marketing, online course sales growth and new product launches are encouraged to apply.
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund
Work Location: In person
