axiTrust

Marketing Lead At axiTrust , we are on a mission to redefine how businesses grow by introducing innovative trust-based financial solutions that empower MSMEs and reduce transactional risk. Founded in 2024 by serial entrepreneurs, backed by global VCs & industry veterans, we’ve already forged our platform partnerships with key ecosystem stakeholders - Government, leading Insurers, corporates and PSUs. We now need a marketing brain who can empathize with the customer, think in spreadsheets and turn ideas into campaigns by Friday. If you enjoy mixing customer insights with scrappy execution, love dashboards as much as copy hooks, and get a kick out of teaching AI tools new tricks, you might like what is ahead. Why this role matters Own the demand engine. Your plans and experiments will keep our sales pipeline healthy month after month. Build a smart stack. We want fewer log-ins, more signals and simple flows that run while the team sleeps. Tell better stories. Surety bonds sound technical - your content will make them memorable for MSMEs, finance heads, and insurers. Shape the playbook. We are early; your tests and data will decide what scales. Your week in practice Plan & track (25 %) Size market segments, set quarterly targets, keep one eye on CAC and payback. Share Monday dashboards the sales pod can act on. Run the stack (20 %) Keep CRM, Enrichment Tools and Zapier talking to each other. Test new AI helpers - chatbots, subject-line writers, look-up scripts—and retire what does not work. Launch campaigns (20 %) SEO/SEM: tweak bids and headlines. Paid social: hook MSMEs with short video, retarget insurers with case snippets. Create & ship content (15 %) 90-second explainers, LinkedIn carousels, podcast shorts, newsletters - whatever moves the needle. Repurpose top pieces into sales enablement decks and follow-up emails. Events & partnerships (10 %) Webinars, ASSOCHAM panels, insurer round-tables - own the calendar, from invite to post-event nurture. Brand & compliance (5 %) Keep tone friendly, visuals on-brand and every line inside insurance guidelines. Team & vendor coordination (5 %) I IC role though you get to work with external crew - design, content, anyone you prefer - and trade ideas with sales, product, and underwriting. You will fit right in if you Bring 4-5 years in B2B growth or demand gen, ideally for fintech, SaaS or credit products. Have owned a mar-tech stack end-to-end and enjoy shaving steps off a workflow. Write clear briefs, cleaner copy, and can turn budget reports into one-page insights. Treat funnel numbers as the truth and iterate until they move. Like tinkering with AI tools - even when half the experiments flop. Vibe marketing is not a distant concept for you! And tinkering with codes when needed, does not cause you ulcers. Stay upbeat when the plan flips on Monday or an ad platform changes rules overnight. You will probably not love it here if you… Prefer strategy decks over getting hands dirty in an ad account. Need separate silos for brand, performance, content and ops. Feel nervous when marketing and sales sit in the same daily stand-up. Do not enjoy learning a new tool (or acronym) every few weeks. Think Friday team socials are a waste of time. Extra brownie points Ran ABM or intent-data pilots for mid-market/enterprise. Have marketed to Indian Businesses especially for a Credit product Have a story about slashing CAC with an automation or AI experiment. Experience marketing to businesses that bid for government or large-enterprise projects. What we offer Competitive fixed pay, incentives and employee stock options. Health cover for you and immediate family. Annual learning budget you can use on courses, conferences or even that Python bootcamp you have been eyeing. A chance to influence culture, product and go-to-market strategy while the company is still small enough for every voice to matter. Location : Gurgaon, with opportunities to travel and connect with key stakeholders. Email your CV (or LinkedIn) plus one paragraph on the smartest marketing automation you have shipped to careers@axitrust.in . We reply to every application. (c) axiTrust, 2025, All rights reserved. This job description is intended for recruitment purposes only. Unauthorised copying or redistribution is prohibited. This pdoes not constitute a binding job offer — final employment terms will be provided during the interview process.