We are seeking a creative, driven, and detail-oriented Social Media Expert with a strong focus on YouTube channel growth and cross-platform content promotion. The ideal candidate will have hands-on experience editing YouTube videos, expanding subscriber bases, and engaging audiences on Instagram and Facebook. This role involves content planning, execution, brand promotion, and implementing data-driven strategies to enhance online visibility. Key Responsibilities YouTube Channel Management & Growth Edit and optimize YouTube videos, including creating eye-catching thumbnails, crafting compelling titles, writing SEO-rich descriptions, and selecting appropriate tags. Produce high-quality, engaging video content that aligns with the brands voice and objectives. Develop and execute growth strategies to increase subscribers, watch time, and overall engagement. Monitor YouTube Analytics to evaluate performance (e.g., audience retention, click-through rates, watch time) and use insights to refine content and optimize results. Social Media Content Sharing Promote YouTube videos on Instagram and Facebook through regular posts, stories, and reels to boost cross-platform reach. Engage actively with the audience by responding to comments, DMs, and conducting interactive elements such as polls and Q&As. Build and nurture a strong digital community by encouraging discussions, gathering feedback, and fostering brand loyalty. Brand Promotion Plan and execute digital marketing campaigns to elevate brand awareness and drive engagement. Coordinate with the internal marketing and creative teams to ensure content aligns with broader brand strategies and messaging. Identify collaboration opportunities with influencers, partners, and other stakeholders to expand brand reach. Content Strategy & Execution Develop and maintain a monthly content calendar for YouTube, Instagram, and Facebook, ensuring a consistent publishing schedule. Research emerging trends, competitor tactics, and platform best practices to keep content fresh, relevant, and ahead of the curve. Experiment with new formats (e.g., Shorts, Reels, Carousels) to capture audience interest and drive higher engagement. Performance Monitoring & Reporting Track key performance indicators (KPIs) such as views, engagement rate, reach, click-through rate (CTR), and subscriber growth across platforms. Generate regular performance reports that highlight successes, identify areas for improvement, and recommend actionable optimization strategies. Present insights to stakeholders and adjust strategies based on data-driven feedback. Qualifications & Skills 13 years of hands-on experience in YouTube channel management and social media marketing. Should be proficient in Hindi language, both spoken and written. Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or equivalent). Deep understanding of YouTube SEO, audience retention tactics, and analytics platforms. Proven experience promoting content and building engagement on Instagram and Facebook. Strong written and verbal communication skills in English and Hindi. Creative mindset with a keen eye for detail and excellent time-management abilities. Self-motivated and capable of working independently in a remote environment. Preferred (Nice to Have) Experience with paid social media advertising (Facebook Ads, YouTube Ads, etc.). Familiarity with influencer outreach and collaboration strategies. Knowledge of design tools such as Canva, as well as social media scheduling platforms like Hootsuite or Buffer. Benefits Fully remote work—enjoy the flexibility and comfort of working from home. Flexible working hours to support work–life balance. Opportunity to be part of a growing, purpose-driven brand with potential for long-term career advancement.