Associate Manager - Consulting

Associate Manager, Research Enablement (PCM)

Role Summary

We are looking for a strategic, hands-on digital marketing professional who can independently lead research, solutioning and proposal development for complex client opportunities. The role will require strong Paid Media expertise, a consultative approach to problem solving, the ability to translate data and market intelligence into compelling recommendations, and end-to-end ownership of opportunities. The individual should be comfortable working across Paid Media, Analytics, MarTech, CRO/Experience and broader digital marketing workstreams, while engaging senior internal and client stakeholders.

Key Responsibilities

• Lead research, solution design and development of complex digital marketing proposals aligned to client business objectives.
• Own Paid Media solutioning across Google Ads (Search, Display, Video, Shopping/PMax), Meta and other relevant platforms, including campaign strategy, audits, optimization opportunities and media planning.
• Translate business challenges into structured hypotheses, analyses and actionable recommendations using client data, market research and competitive intelligence.
• Own opportunity management from understanding the brief and shaping the approach through solution development, reviews, proposal creation and final presentation.
• Develop compelling storylines and executive-ready presentations that clearly connect insights, recommendations, business impact and value.
• Partner with cross-functional teams across Paid Media, SEO/GEO, Analytics, MarTech, CRO/Experience and Creative to build integrated solutions.
• Engage senior stakeholders to understand business priorities, challenge assumptions where appropriate and communicate recommendations confidently.
• Conduct market, competitor, audience and channel research to identify growth opportunities and support strategic recommendations.
• Demonstrate strong commercial thinking by connecting marketing recommendations to measurable business outcomes and investment decisions.
• Manage multiple concurrent opportunities with high standards of quality, speed and stakeholder communication.
• Use AI and automation thoughtfully to improve research, analysis, media planning and solution-development workflows while ensuring appropriate validation of outputs.

Desired Skills & Experience

• 8–10 years of overall experience, with strong relevant experience in digital marketing, performance marketing, consulting, strategy or pre-sales/solutioning.
• Strong hands-on understanding of Paid Media, particularly Google Ads and Meta, including campaign architecture, optimization, measurement and account audits.
• Experience developing digital marketing strategies, media plans, business cases and client proposals.
• Strong opportunity-management capability, with the ability to take an ambiguous brief and independently structure the problem, identify analyses required and drive it to a recommendation.
• Strong analytical and numerical skills, with proficiency in Excel and the ability to turn data into insights rather than simply report metrics.
• Excellent storytelling, storyboarding and PowerPoint skills, with experience presenting complex ideas to senior stakeholders in a simple, persuasive manner.
• Strong business acumen and the ability to connect digital marketing recommendations to client objectives, customer journeys and commercial outcomes.
• Familiarity with competitive intelligence, audience research and digital marketing research tools.
• Working knowledge of AI-enabled workflows/automation for research, analysis and marketing solution development would be valuable.
• Ability to work effectively across functions, manage ambiguity and independently drive multiple time-sensitive opportunities.
• Agency, consulting or similar solutioning/pre-sales experience would be a strong advantage.