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Associate - Digital Marketing (On Contract)

PNG Jewellers

3 - 4 years

3 - 4 Lacs

Pune

Posted:10 hours ago

Job Description

Role & responsibilities

  • Develop and execute digital marketing campaigns tailored to the luxury goods and jewelry market.
  • Manage and optimize content across various digital platforms including social media, email marketing, and company website.
  • Analyze campaign performance metrics and apply insights for continuous improvement.
  • Collaborate with creative and product teams to produce engaging marketing materials that uphold brand standards.
  • Coordinate with external agencies and vendors to ensure timely and effective campaign delivery.
  • Monitor trends and innovations in digital marketing and the luxury goods industry to implement best practices.
  • Assist in managing digital advertising budgets and ensuring efficient allocation of resources.
  • Support SEO and SEM strategies to enhance online visibility and traffic.

Preferred candidate profile

  • Bachelors degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, preferably within the luxury goods or jewelry industry.
  • Strong understanding of digital marketing tools and platforms including Google Analytics, SEO, SEM, and social media marketing.
  • Excellent written and verbal communication skills with a focus on formal and brand-consistent messaging.
  • Ability to analyze data and derive actionable insights to optimize marketing performance.
  • Creative mindset with attention to detail and strong organizational skills.
  • Ability to work collaboratively within a team environment and manage multiple projects simultaneously.
  • Proficiency in using digital content management systems and marketing software.

Skills Required

Social media Social media optimization Google Analytics Google Digital marketing AdWords Contracts Google AdWords

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