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Assistant Manager/ SR Analyst – Retention Marketing

FlowerAura

2 - 5 years

India

Posted:14 hours ago

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Job Description

Job Responsibilities:
  • Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey.
  • Need to map customer journey and develop listening points in the journey.
  • Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, Repurchase Rates, Open Rates, Click Rates, Inbox Delivery, etc.
  • Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's.
Required Skills:
  • Proficient with Marketing Channels such as: SMS, Email, push notifications and Retargeting.
  • Proficiency with Microsoft Excel and Google Analytics.
  • (Must) Knowledge of any of the marketing automation tools such as Adobe Campaign, Responsys, Webengage, Blueshift, Clevertap etc.
  • Experience in managing and coordinating multi-channel marketing campaigns.
  • Excellent quantitative aptitude and ability to perform analysis.
  • Excellent database / CRM knowledge and expertise in reading and understanding data.
  • Work Experience required: 2-5 years of hands on Retention marketing experience.
  • Excellent communication skills.
  • Experience in coordinating within and outside teams, relationship management
Interested candidates may send your resume to career@floweraura.com with Subjectline: Assistant Manager/ SR Analyst – Retention Marketing

We represent a fast-growing company that is inhabited by a group of highly talented and selective people who determine,design, and drive this very growth. We have worked hard to build our brand thathas now become synonymous with our commitment – ‘to create the best possible experience”

At FlowerAura, we're constantly looking for people who want to join us in our pursuit and be part of a team that creates campaigns that deliver on it. You will be an active member of the team from the first day, for we don’t believe in passiveness. You are here to pull off the master piece -Your Life’s Work, something for which you will be remembered for. You can do this kind of work at FlowerAura. A place where we firmly believe – Imagination is above the knowledge!

Interested candidates may send your resume to career@floweraura.com

Skills Required

Marketing Campaign Management Performance Metrics Strategic Planning CRM Customer Service Microsoft Excel Google Analytics Marketing Automation Adobe Campaign Channel Marketing Relationship Management

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