Assistant Manager - Performance Marketing

Assistant Manager

Role & responsibilities

1. Business & Performance Ownership

• Drive business growth and revenue targets in line with the

  AOP plan

• Own and manage key performance metrics including

  ROAS, CAC, conversions, and revenue

• Ensure consistent delivery of performance KPIs through data-driven strategies

2. Campaign Planning & Execution

• Develop

  monthly performance marketing plans

  aligned with business goals
• Oversee execution across all channels including

  Google Ads, Meta Ads, and Programmatic

• Ensure all campaigns and ad accounts are active, optimized, and aligned with strategy

3. Agency & Cross-functional Coordination

• Coordinate closely with

  external agencies

  and internal stakeholders (Marketing, Product, Sales)
• Ensure seamless execution of campaigns as per defined timelines and budgets
• Review and guide agencies on campaign strategies, creatives, and optimizations

4. Performance Monitoring & Reporting

• Track and analyze campaign performance on a

  daily, weekly, and monthly basis

• Prepare insightful reports and dashboards highlighting performance metrics and improvement areas
• Continuously optimize campaigns based on performance insights

5. Analytics & Optimization

• Leverage

  Google Analytics

  to monitor user behavior, attribution, and funnel performance
• Implement advanced tracking, tagging, and measurement frameworks
• Drive continuous optimization through A/B testing and data analysis

6. Retargeting & Funnel Management

• Build and execute strong

  remarketing / retargeting strategies

• Optimize user journeys and conversion funnels across platforms

Preferred candidate profile

• 8+ years of experience exclusively in Performance Marketing

• Minimum

  6+ years of experience in owning ROAS and revenue targets

• Strong hands-on expertise in:

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• Programmatic Advertising platforms

• Deep understanding of

  remarketing strategies and audience segmentation

• Minimum

  3 to 4 years of hands-on experience with Google Analytics

• Strong analytical skills with the ability to interpret data and drive insights
• Experience managing

  agencies and cross-functional teams

• Proficiency in campaign tracking, attribution models, and marketing tools

Preferred Qualifications

• Experience in

  healthcare / diagnostics / D2C industry

  is a plus
• Familiarity with tools like

  Google Tag Manager, Data Studio / Looker, CRM tools

• Strong communication and stakeholder management skills

Key Performance Indicators (KPIs)

• Achievement of

  AOP-driven business targets

• ROAS and cost efficiency metrics

• Campaign performance and conversion rates
• Timely execution of monthly plans
• Quality of reporting and actionable insights