Assistant Manager - Marketing Mall

Assistant Manager / Deputy Manager – Mall Marketing

*Location:* [Location]

*Department:* Marketing

*Industry:* Mall / Retail /

*Experience:* 4–5Years

*Designation:* Assistant Manager / Deputy Manager – Mall Marketing

## Job Overview

We are looking for a *dynamic, creative and result-oriented Assistant Manager / Deputy Manager – Mall Marketing* to support and drive the overall marketing agenda of the mall through a *360° integrated marketing approach*.

The ideal candidate should have hands-on experience in *mall marketing / retail marketing, with a strong understanding of **digital marketing, social media, content, consumer engagement, events, campaigns, partnerships and on-ground activations*.

This is *not a pure performance marketing or digital marketing role. The candidate should be comfortable managing both **marketing strategy and execution* in a fast-paced mall/retail environment.

## Key Responsibilities

### 1. 360° Mall Marketing & Campaigns

- Plan and execute *monthly, seasonal and festive marketing calendars*.

- Support integrated marketing campaigns across *digital, social media, events, OOH, in-mall branding and on-ground activations*.

- Develop campaigns focused on increasing *mall footfall, customer engagement, participation and sales opportunities*.

- Identify innovative marketing opportunities based on the mall's *catchment audience and consumer trends*.

- Support marketing initiatives for festivals, special occasions, store launches and mall-led campaigns.

### 2. Digital, Social Media & Content

- Support the mall's *digital and social media marketing strategy*.

- Coordinate with creative and digital agencies for *content calendars, campaigns, reels, contests and influencer marketing*.

- Develop and execute digital campaigns around *events, festivals, offers and mall initiatives*.

- Monitor social media and digital campaign performance and provide actionable insights.

- Explore *hyperlocal digital marketing and community-building initiatives*.

### 3. Events & On-Ground Activations

- Conceptualise and execute *events, festivals, workshops, consumer engagement activities and on-ground activations*.

- Manage the complete event lifecycle, including *ideation, planning, budgeting, vendor coordination, execution and post-event evaluation*.

- Coordinate with *artists, agencies, vendors, emcees, influencers and internal teams*.

- Ensure smooth execution of events and maintain a high-quality customer experience.

- Monitor event participation and effectiveness against defined objectives.

### 4. Partnerships & Collaborations

- Develop and manage partnerships with *brands, F&B partners, retailers, schools, colleges, communities, influencers and local businesses*.

- Identify co-marketing and cross-promotion opportunities to increase reach and optimise marketing spends.

- Coordinate with retailers for *store launches, promotions and retailer marketing initiatives*.

- Explore local partnerships that can improve customer engagement and mall footfall.

### 5. Agency, Vendor & Budget Management

- Coordinate with *creative, digital, media, event and production agencies*.

- Prepare agency briefs and ensure timely delivery of creatives and campaigns.

- Coordinate with vendors for event and marketing execution.

- Assist in *vendor negotiations, quotations and budget management*.

- Ensure marketing activities are executed within approved budgets and timelines.

### 6. Reporting & Analytics

- Track and analyse *mall footfall, campaign performance, digital engagement, event participation and marketing spends*.

- Prepare monthly marketing reports and campaign performance reviews.

- Analyse customer and campaign insights to improve future marketing initiatives.

- Maintain records of marketing activities, spends, deliverables and campaign outcomes.

## Required Skills & Experience

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Work Location: In person