Assistant Manager - Digital Marketing

• • Roles and Responsibilities:

• • Performance Marketing:

• • • Plan and execute paid digital campaigns on Google Ads (Search, Display, Video) and Meta (Facebook and Instagram)

  • • Manage end-to end campaign execution including audience targeting, bid strategies, ad copy/creative coordination and performance monitoring.

  • • Optimise campaigns to achieve key KPIs such as lead, conversions, CTR, CPL and ROAS.

  • • Regular analyse and report on campaign performance and provide strategic recommendations.

  • • Coordinate with design and content teams for required creative assets.

  • • Stay updated with latest trends and platform updates in digital marketing.

• • Google My Business Management:

• • • Handle creation, verification, and ongoing optimization of GMB listings across all centres/locations

  • • Ensure accurate and up to date business information including NAP (Name, Address, Phone) hours, categories, photos, and services.

  • • Monitor and respond to GMB reviews in coordination with the brand team.

  • • Track listing performance to insights (search views, actions, direction request) and provide reports with improvements and suggestions.

• • Key Requirements:

• • • Proficiency in tools such as Google Analytics, Google and Meta Ads, Google Business Profile Manager

  • • Good analytical skills and proficiency in excel

  • • Good communication and coordination skills

  • • Understanding of SEO for local listings

  • • Experience with call tracking, lead routing and CRM tools.

Our team defines who we are and what we do. We work together to make good health and well-being a way of life. Our goal is to help you be at your best every time. Our people are presented with ample opportunities to unlock their true potential and challenges that fuel growth. We encourage our team members to build ownership in all endeavors by assuming responsibility with passion and conviction. When you join our team, you are embarking on a progressive journey and one that is beyond a job it is a career. We invest in you to make sure you are reaching your goals while working towards our collective goals.

• Being a leader in your field. It means knowing that you are helping millions around the world enjoy better health.
• Taking pride in your work while maintaining the highest ethical standards and best practices that drive our business
• Championing collaboration and teamwork in a diverse team
• Being passionate about new challenges and thinking outside the box
• Becoming part of a family that places great emphasis respect and care for one another
• We take pride not only in our medicines and healthcare offerings, but also the careers and minds that we empower and develop.