Area Business Manager- OTC

Area Business Manager - OTC

Key Job Responsibilities:

• Sales Target Achievement:

  Driving primary (company-to-distributor) and secondary (distributor-to-retailer) sales to meet monthly, quarterly, and annual targets.

• Distributor and Channel Management:

  Appointing, managing, and developing distributors, stockists, and super-stockists to ensure efficient supply chain operations.

• Retail Network Expansion:

  Strengthening the retail partner network, increasing product availability, and ensuring visibility (merchandising) in retail outlets.

• Team Leadership & Coaching:

  Recruiting, training, and supervising a team of SO( Sales Officers), Territory Sales Officers (TSOs), Sales Representatives, or Medical Representatives (MRs). This includes conducting joint market visits to mentor the team.

• Market Execution & Promotion:

  Planning and executing trade schemes, consumer promotions, and product activation activities.

• Market Intelligence & Reporting:

  Conducting regular market visits, gathering competitor activity information (pricing, launches, schemes), and submitting accurate daily/monthly sales reports (DSR/MSR).

• Payment & Inventory Management:

  Ensuring timely collections from distributors, managing outstanding payments, and monitoring inventory levels to prevent stock-outs.

Typical Requirements:

• Experience:

  5- 15 years in OTC, FMCG, or Pharmaceutical sales, with 3-7 years in a supervisory role (team handling).

• Education:

  Graduate in any discipline (Science graduate preferred for pharmaceutical OTC).

• Skills:

  Strong analytical abilities (working with Excel/DMS/SAP), channel management, leadership, and communication skills.

• Locational Flexibility:

  Extensive field travel (15-20 days/month)

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