About the job: As a Digital Marketing Specialist at Anekant Technology Private Limited, you will be responsible for developing and implementing the company's digital marketing strategies. Your role will involve utilizing your expertise in social media marketing, email marketing, digital marketing, and creative writing to enhance our online presence and drive engagement with our target audience. Key responsibilities: 1. Develop and execute social media marketing campaigns to increase brand awareness and drive traffic to our website. 2. Create engaging email marketing campaigns to nurture leads and convert them into customers. 3. Analyze and report on the performance of digital marketing efforts to optimize strategies for maximum results. 4. Collaborate with the creative team to produce high-quality content for digital platforms. 5. Monitor industry trends and competitor activity to stay ahead of the curve in digital marketing. 6. Manage and maintain social media accounts, ensuring consistent branding and messaging across all platforms. 7. Work closely with the sales and marketing teams to align digital marketing efforts with overall business objectives. If you are passionate about digital marketing and have a creative flair, we want to hear from you! Join our dynamic team at Anekant Technology and play a key role in shaping our online presence and driving business growth. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 2,00,002 /year Experience: 1 year(s) Deadline: 2025-06-13 23:59:59 Skills required: Social Media Marketing, Digital Marketing, Creative Writing and Email Marketing About Company: Established in 2022, Anekant Technology Private Limited is one of India's emerging technology companies specializing in artificial intelligence (AI) solutions designed to address corporate challenges. Recognized as a startup (DIPP116429) by the Government of India, Anekant Technology Private Limited focuses on several key initiatives. These include governance, risk, and compliance solutions powered by AI, innovative approaches to resume analysis, summarization, and reformatting, development of AI-driven chatbots tailored for the insurance sector, and utilizing natural language processing (NLP) for payment follow-up assistance. Additionally, the company offers comprehensive health insurance solutions such as group medical coverage, group personal accident, and group term life. Anekant Technology Private Limited serves a diverse client base that includes prominent names like Futurisk Insurance Brokers, ThomasCook, SOTC, and Costa Cruises, among others.