Job Title: Digital Marketing Specialist Location: Kolkata Experience Required: 3–5 Years Job Type: Full-time About Us: At AIM Digitalise, we are committed to delivering cutting-edge digital solutions that transform businesses. We are looking for a results-driven Digital Marketing Specialist to join our team and contribute to the growth of our clients and brand through innovative digital strategies. Key Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies across channels (Organic SEO, SEM, social media, email marketing, content marketing, etc.). Monitor and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other digital platforms (Optional). Manage the company’s and clients’ social media presence to boost brand awareness and engagement. Conduct keyword research and optimize content for SEO (on-page and off-page). Use tools such as Google Analytics, Search Console, and other tracking platforms to analyze performance and generate actionable insights. Collaborate with content creators, designers, and developers to align messaging and improve campaign outcomes. Stay updated on industry trends and emerging platforms to recommend innovative strategies. Key Requirements: Bachelor's degree in Marketing, Communications, or a related field. 3–5 years of hands-on experience in digital marketing roles. Strong knowledge of SEO, PPC, Google Analytics, Google Ads, Meta Business Suite, and other digital tools. Experience with CMS platforms like WordPress and marketing automation tools. Strong analytical skills and data-driven thinking. Excellent verbal and written communication skills. Ability to manage multiple campaigns and deadlines simultaneously. Preferred Qualifications: Google Ads and/or HubSpot exprience. Experience with graphic tools like Canva or Adobe Suite. Familiarity with CRM tools and lead nurturing workflows. What We Offer: Competitive salary and performance incentives Opportunities for growth and professional development A dynamic and collaborative team environment Flexible work culture How to Apply: Send your updated resume and portfolio (if applicable) to info@aimdigitalise.com or Call on to +91 6290902922 with the subject line: Visit: www.aimdigitalise.com Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹27,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Schedule: Day shift Work Location: In person