Job
Description
As an AEP Developer / Tagging Engineer, your role will involve implementing and maintaining campaign data collection and tracking solutions across Paid, Owned, and Earned channels. You will be responsible for supporting the migration and integration of campaign data tracking into the Adobe ecosystem. Your tasks will include developing and maintaining data pipelines, tagging solutions, and validation scripts to ensure seamless campaign data flow and integration. Additionally, you will conduct data quality checks, troubleshoot tagging and tracking issues, and resolve discrepancies with marketing and analytics teams. Collaboration with architects and analysts will be essential to ensure accurate attribution and data alignment with business KPIs. Key Responsibilities: - Implement and maintain campaign data collection and tracking solutions across Paid, Owned, and Earned channels - Support the migration and integration of campaign data tracking into the Adobe ecosystem - Develop and maintain data pipelines, tagging solutions, and validation scripts - Conduct data quality checks, troubleshoot tagging and tracking issues - Collaborate with architects and analysts to ensure accurate attribution and data alignment Qualifications Required: - Hands-on Experience with JavaScript, tag management systems (AEP data collection), and tracking pixels - Strong technical skills in campaign tagging, data collection, and metadata/taxonomy implementation - Working experience in AEP Data Collection, RT-CDP, Customer journey Analytics, AJO (Preferred) - Ability to work collaboratively with marketing, analytics, and engineering teams - Data Engineering skills - SQL proficiency Good-to-Have Skills: - Experience with Google Analytics / GA4 and related tagging - Exposure to BI and visualization tools (Power BI, Tableau, Looker) for campaign reporting If there are any additional details about the company or any other specific requirements not mentioned in the job description, please provide them for a more tailored job description. As an AEP Developer / Tagging Engineer, your role will involve implementing and maintaining campaign data collection and tracking solutions across Paid, Owned, and Earned channels. You will be responsible for supporting the migration and integration of campaign data tracking into the Adobe ecosystem. Your tasks will include developing and maintaining data pipelines, tagging solutions, and validation scripts to ensure seamless campaign data flow and integration. Additionally, you will conduct data quality checks, troubleshoot tagging and tracking issues, and resolve discrepancies with marketing and analytics teams. Collaboration with architects and analysts will be essential to ensure accurate attribution and data alignment with business KPIs. Key Responsibilities: - Implement and maintain campaign data collection and tracking solutions across Paid, Owned, and Earned channels - Support the migration and integration of campaign data tracking into the Adobe ecosystem - Develop and maintain data pipelines, tagging solutions, and validation scripts - Conduct data quality checks, troubleshoot tagging and tracking issues - Collaborate with architects and analysts to ensure accurate attribution and data alignment Qualifications Required: - Hands-on Experience with JavaScript, tag management systems (AEP data collection), and tracking pixels - Strong technical skills in campaign tagging, data collection, and metadata/taxonomy implementation - Working experience in AEP Data Collection, RT-CDP, Customer journey Analytics, AJO (Preferred) - Ability to work collaboratively with marketing, analytics, and engineering teams - Data Engineering skills - SQL proficiency Good-to-Have Skills: - Experience with Google Analytics / GA4 and related tagging - Exposure to BI and visualization tools (Power BI, Tableau, Looker) for campaign reporting If there are any additional details about the company or any other specific requirements not mentioned in the job description, please provide them for a more tailored job description.
