Job Title: Digital Marketing Executive – Content Creation & Campaign Management Duration: Full-Time Position Experience: 2-3 Years (Freshers with certifications can apply) Work Mode: On-site Location: Coimbatore Job Overview Adzday is seeking a creative and results-driven Digital Marketing Executive to join our dynamic marketing team in Coimbatore. This role offers an exciting opportunity to work on diverse digital campaigns, create compelling content, and contribute to the growth of our brand across multiple online channels. As a Digital Marketing Executive, you will be responsible for strategizing, executing, and optimizing digital marketing efforts while crafting engaging content—including videos, graphics, and written materials—that resonate with target audiences. Key Responsiblities Strategy Develop and implement digital marketing strategies aligned with business goals. Identify target audiences and tailor campaigns to maximize engagement and conversions. Stay updated with industry trends and recommend new approaches. Content Creation Create engaging multimedia content including social media posts, videos, and blogs. Edit marketing videos using tools like Adobe Premiere Pro, CapCut, or similar software. Design basic graphics and visual assets to support campaigns. Campaign Management Manage social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube). Monitor and analyze campaign performance using Google Analytics, Facebook Insights, etc. Optimize campaigns based on data-driven insights to improve ROI. Collaboration & Communication Work closely with the creative team, content writers, and designers. Coordinate with external vendors and agencies when required. Prepare regular reports on campaign progress and performance. Qualifications 2-3 years of experience in digital marketing; freshers with relevant certifications are encouraged to apply. Certifications such as Google Digital Marketing, HubSpot Content Marketing, Facebook Blueprint, or equivalent. Proficiency in content creation, including video editing and graphic design tools (Adobe Premiere Pro, After Effects, Canva, CapCut, etc.). Strong understanding of SEO, SEM, social media marketing, and email campaigns. Excellent communication skills, creativity, and attention to detail. Ability to multitask and manage deadlines in a fast-paced environment. About Adzday Adzday is a forward-thinking digital marketing agency dedicated to helping brands grow through innovative storytelling, creative design, and performance-driven campaigns. Join us in Coimbatore to be part of a passionate team committed to delivering measurable results and shaping brand narratives. What We Offer Competitive salary with performance-based incentives Opportunity to work on exciting, diverse digital marketing projects Access to professional digital marketing tools and software Mentorship from industry experts and continuous learning opportunities Collaborative and supportive work environment Career growth and advancement prospects Apply Now: Send your resume and portfolio (including any video editing or campaign samples) to marketing@adzday.com Website: www.adzday.com Show more Show less