Location : Gurgaon (In-Office) Experience : 1–3 years in digital copywriting or content strategy Type : Full-Time Start Date : Immediate Industry : Advertising / Digital Marketing / Creative Services About AdTractive AdTractive is a full-funnel digital marketing and conversion optimization agency helping D2C, SaaS, and F&B brands grow with performance-focused strategies. From scroll-stopping reels to high-ROAS ad campaigns and complete brand messaging, we build marketing ecosystems that convert. We’re hiring a Copywriter who understands that words can sell, scale, and connect when crafted with intent. If you love writing with strategy, simplicity, and cultural relevance, this role is built for you. Your Mission You’ll be responsible for crafting high-impact messaging across: Paid advertising (Meta, Google, LinkedIn) Organic social media (Instagram carousels, reels, LinkedIn posts) Landing pages and product copy Internal decks, brand storytelling, and influencer scripts (when needed) You'll work closely with the designer, strategist, and operations team to bring ideas to life — clearly, persuasively, and on time. Key Responsibilities 1. Ad Copywriting (Performance-Focused) Write ad copy (headlines, hooks, primary text, CTAs) tailored to audience segments Produce multiple A/B variants per campaign Collaborate with the strategist to align messaging with buyer psychology 2. Social Media Content Write captions, carousels, and text overlays for Instagram, LinkedIn, and YouTube Shorts Ensure brand tone and clarity across formats Suggest culturally relevant angles and relatable hooks 3. Landing Page & Brand Messaging Draft landing page copy with CTA clarity and conversion goals in mind Support in product page edits, feature-benefit breakdowns, and emailers 4. Campaign Storytelling & Influencer Scripts Translate product USPs into emotional, authentic storytelling Write influencer talking points or scripts that align with visual style 5. Content Optimization & Tracking Maintain a swipe file of top-performing ads and captions Learn from performance metrics (CTR, ROAS) and iterate copy accordingly KPIs Deliver 6–8 ad sets, 3–5 carousels, and 5–7 captions/scripts weekly Create 2–3 A/B copy variants per campaign Ensure ad CTR is ≥ 2.5% on cold ads, and ≥ 3.5% on retargeting Keep copy revision rate under 10% per month Complete 95% of briefs within 24–48 hours Maintain 100% tone and messaging consistency across all deliverables Requirements Must-Have: 1–3 years of professional experience in digital copywriting Strong portfolio of ads, landing pages, or social captions Familiarity with marketing frameworks like AIDA, PAS, 4Ps, etc. Understanding of Indian consumer mindset and content culture (especially D2C/SaaS) Clarity in grammar, sentence flow, and emotional framing Bonus: Experience with influencer or UGC scripts SEO/blog writing exposure Worked with brands in health, wellness, tech, or food categories Comfort working in Google Docs, Canva, or Notion What Success Looks Like in 90 Days You’ve contributed to 3+ high-performing campaigns across clients Your copy has increased CTR or engagement on ads/posts Designers and media buyers trust your messaging instinct You’ve streamlined a few reusable content templates (ads, carousels) Why Join AdTractive? Your work won’t sit in a deck — it’ll go live, get tested, and drive revenue You'll work with a founder who values sharp strategy, clean copy, and collaboration You'll grow with clients in real-time — from new launches to scale stage Get exposure across different industries, formats, and tones — no two briefs are the same Show more Show less