Role Overview
The Admissions Head will lead the complete admissions growth mandate for a autonomous higher-education institution operating engineering, degree, management, hospitality, science, arts, computer applications, MBA, and related professional programs. The position is a senior leadership role accountable for building a 12-month admissions operating system that combines brand proof, digital demand generation, feeder-institution relationships, consultant governance, campus events, CRM discipline, and counsellor-led conversion. The role is expected to own the annual admissions target range of 1,500-2,500 joined students, with a base-case planning target of 2,000 joined students per year, while maintaining full compliance with approved intake, affiliation conditions, entrance routes, fee/refund rules, and admission circulars. The Admissions Head will report to institutional leadership and will work closely with academic heads, marketing, finance, compliance, placement, hostel, student welfare, and regional outreach teams.
Key Responsibilities
- Own the annual admissions plan across engineering, degree, management, computer applications, hospitality, science, MBA, MCA, and international admission streams.
- Build a measurable admissions funnel covering raw inquiries, contacted leads, qualified leads, applications, offers, fee-paid confirmations, and final joined students.
- Lead the 2027-2028 target model of 1,500-2,500 annual joined students, with a disciplined base-case execution plan for 2,000 joined students.
- Drive the shift from agent- and travel-dependent admissions to an integrated brand, CRM, digital, relationship, event, referral, and conversion model.
- Create program-wise admissions plans for VTU-affiliated engineering, Bangalore University-affiliated degree and management programs, MBA, MCA, BCA, BBA, B.Com, BHM, science, and arts streams.
- Ensure every counsellor communicates affiliation, approval, entrance route, eligibility, scholarship, fee, refund, hostel, placement, safety, and application information accurately and consistently.
- Run a weekly admissions war room reviewing leads, applications, offers, fee-paid confirmations, joins, source ROI, counsellor performance, consultant quality, and lost-lead reasons.
- Set and enforce response SLAs, including 5-minute action for hot website, Google, WhatsApp, phone, and parent inquiries during working hours.
- Supervise CRM hygiene, lead de-duplication, lead scoring, stage definitions, WhatsApp nurturing, call tracking, UTM attribution, dashboards, and campaign analytics.
- Build and govern regional outreach through PU schools, degree colleges, coaching centres, principals, counsellors, parent sessions, scholarship tests, open houses, and campus experience days.
- Control consultant and agent channels through contracts, territory rules, approved scripts, CRM lead ownership, quality audits, complaint tracking, and payment discipline after joining and refund-risk review.
- Collaborate with digital marketing on Google Search, SEO, landing pages, Meta, YouTube, LinkedIn, retargeting, content calendars, program explainers, webinars, and parent assurance campaigns.
- Improve campus-visit conversion by coordinating faculty interaction, lab tours, hostel tours, parent counselling, fee/loan support, application assistance, and post-visit closure plans.
- Protect institutional reputation by preventing unverified placement claims, affiliation confusion, hidden-fee communication, unethical inducements, mis-selling, duplicate lead claims, and non-compliant public messaging.
Key Responsibilities
Required Experience
Technical and Functional Skills
Soft Skills and Behavioural Competencies
Preferred or Value-Added Qualifications
Professional Tenure and Background
Compensation and Benefits
Application Instructions
