1.Market Research & Analysis Identify target audience segments (e.g., couples, families, corporate groups, schools) Conduct competitive analysis – price, packages, promotions Analyze consumer behavior and travel trends Monitor industry changes, seasons, and competitor positioning ? 2. Sales Strategy & Execution Set monthly, quarterly & annual sales targets Page 1 of 9 Admire Holidays (Unit of Admire tours & holidays Pvt. Ltd.) Ref. No: AD|06-2025|0214 Date: 26 Jun 2025 Build and maintain strong B2C relationships Execute lead conversion strategy (inquiry ? follow-up ? closure) Attend travel expos, sales meetings, and client visits Target Criteria Example: Minimum 10 qualified leads daily ? 3. Marketing & Branding Develop and execute digital marketing campaigns (Google, Meta, YouTube) Manage social media strategy: content, promotions, reels, testimonials Create brochures, ads, creatives, and other branding materials Plan and manage seasonal/flash sales, giveaways, contests Target Criteria Example: Minimum 5 social posts/week across all platforms At least 1 lead-gen campaign/month with a ROI benchmark ?? 4. Lead Management & CRM Use CRM tools to track leads Ensure proper documentation of all inquiries & follow-ups Conduct cold calls, warm follow-ups, and database re-targeting Respond promptly to website, social media, and referral leads Target Criteria Example: Lead response time under 2 hours Minimum 70% follow-up closure rate within 7 days ??? 5. Email & WhatsApp Marketing Send promotional emails, newsletters, seasonal updates Run WhatsApp broadcasts to segmented travel groups Handle automated responses for new inquiries ? 6. Reporting & KPIs Tracking Maintain daily, weekly & monthly sales reports Track KPIs: leads generated, conversion rate, revenue closed Analyze which channels perform best for marketing Target Criteria Example: Weekly submission of performance report with: No. of leads No. of conversions Revenue vs. target ? 7. Online Reputation & Reviews Monitor & reply to Google reviews, social comments, DMs Request video testimonials and reviews post-tour Handle customer complaints tactfully Job Type: Full-time Pay: ₹15,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Language: Hindi (Required) Work Location: In person