Job
Description
As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations. This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions. YOUR IMPACT Build and execute full-funnel campaigns targeted at high-value accounts using channels like email, paid media, LinkedIn, and outbound sales collaboration Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion Collaborate with content, design, and product marketing to develop tailored messaging and assets Launch A/B tests across copy, creatives, and channels to optimize campaign performance Track account engagement and funnel progression to surface timely insights and refine targeting Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC YOU BRING 2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment Hands-on experience with campaign tools like HubSpot, Smartleads, LinkedIn Ads, and Clearbit Familiarity with sales-led funnel strategies Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing Strong cross-functional collaboration skills with Sales, Product, and Marketing teams Proven ability to work autonomously in fast-paced, high-growth environments Metrics-obsessed mindset—you test, learn, and optimize relentlessly WE OFFER Remote-first culture Comprehensive health benefits Workstation and device allowances Professional development budget The chance to build and scale ABM strategy from scratch Marketing_POD Show more Show less
