Position: 360° Marketing Manager
Industry: Luxury Clothing / Couture / Premium Fashion
Department: Marketing & Brand Development
Reporting To: Founder / Business Head
Experience: 5–8 years preferred
About Snusha Luxury Couture
Snusha Luxury Couture is a luxury clothing brand focused on premium fashion, sophisticated design, and an elevated customer experience. We are looking for a strategic, creative, and commercially driven 360° Marketing Manager to lead the brand's marketing initiatives, strengthen brand positioning, expand customer reach, and drive business growth across retail and digital channels.
Key Performance Indicators (KPIs)
- Brand awareness and qualified audience growth.
- Retail sales growth and marketing-attributed revenue.
- Showroom footfall and customer appointment generation.
- Enquiry-to-purchase conversion rates.
- Digital campaign ROI and customer acquisition cost.
- E-commerce revenue and online conversion, where applicable.
- Influencer and PR campaign effectiveness.
- Customer retention and repeat-purchase revenue.
Key Responsibilities
1. Brand Strategy & Marketing Planning
- Develop and execute annual, quarterly, and monthly marketing plans.
- Build a distinctive luxury brand identity and consistent brand communication.
- Plan marketing campaigns around collection launches, festive seasons, wedding seasons, and fashion trends.
- Research competitors, target audiences, market trends, and customer preferences.
2. Digital & Performance Marketing
- Lead digital marketing across Instagram, Facebook, Google, and relevant online platforms.
- Oversee paid advertising campaigns to generate qualified enquiries, store visits, appointments, and sales.
- Manage social media strategy, content calendars, fashion shoots, reels, campaign creatives, and brand storytelling.
- Monitor campaign performance, marketing ROI, customer acquisition costs, and conversions.
3. Retail Marketing & Sales Growth
- Develop strategies to increase showroom footfall, customer conversion, and retail revenue.
- Coordinate with the sales team to convert marketing enquiries into purchases.
- Plan collection launches, exclusive previews, festive campaigns, and in-store brand experiences.
- Explore partnerships with wedding planners, stylists, luxury lifestyle businesses, and relevant retail partners.
4. Influencer Marketing, PR & Brand Collaborations
- Build relationships with fashion influencers, celebrities, stylists, designers, and media partners.
- Plan influencer campaigns, celebrity styling, editorial shoots, and fashion collaborations.
- Manage public relations and brand visibility while maintaining a premium luxury image.
- Measure campaign effectiveness through
- 5. Customer Relationship Management
- Develop customer acquisition, retention, and repeat-purchase strategies.
6. E-commerce & Omnichannel Growth
- Support online sales growth through the brand website and relevant digital sales channels.
- Improve the customer journey from discovery and enquiry to purchase.
- Coordinate product photography, collection listings, campaign launches, and website content.
- Integrate online marketing with showroom sales and customer engagement.
7. Team, Agency & Budget Management
- Lead the marketing team and manage external agencies, designers, photographers, and vendors.
- Prepare and control marketing budgets and campaign investments.
- Establish timelines, responsibilities, deliverables, and performance standards.
- Present regular marketing reports and strategic recommendations to management.
Pay: ₹40,000.00 - ₹65,000.00 per month
Work Location: In person
