Marketing
Job
About
The Institute of NeuroDevelopment (IND) is a mission-driven organisation dedicated to improving the developmental journeys of children with autism and other neurodevelopmental differences. Our services include assessments, consultations, therapy, parent education, professional training, research, webinars and educational programmes.
Marketing
This is an opportunity to build and strengthen the marketing function of a growing organisation while contributing to a meaningful mission.
Key
1.
- Develop and execute marketing strategies for IND's services, programmes and products.
- Define target audiences, customer segments, positioning, value propositions and key messaging.
- Strengthen brand awareness, differentiation and trust among parents, professionals and other relevant audiences.
- Identify market opportunities and develop strategies to generate demand.
2.
- Conceptualise and manage integrated marketing campaigns from planning to execution.
- Develop campaign objectives, messaging, offers, customer journeys and channel strategies.
- Coordinate with internal teams, agencies, designers and other partners to ensure effective execution.
- Test new campaign ideas and optimise performance based on results.
3.
- Understand customer needs, motivations, concerns, aspirations and decision-making behaviour.
- Identify barriers to engagement and conversion.
- Use customer feedback, market research and campaign data to improve marketing strategies.
4.
- Collaborate with content writers, storytellers, designers and video teams to develop effective marketing content.
- Plan educational content, awareness campaigns, thought leadership, webinars, videos, email campaigns and lead magnets.
- Ensure content supports brand positioning, audience engagement and demand generation.
5.
- Develop marketing strategies across social media, search, YouTube, email, WhatsApp, websites and digital advertising.
- Work closely with the Digital Growth Manager to improve lead quality and campaign effectiveness.
- Identify opportunities through organic content, paid campaigns, partnerships, referrals, webinars and communities.
- Evaluate the effectiveness of digital channels within the broader marketing strategy.
6.
- Map and optimise the customer journey from awareness to enquiry, consultation, programme enrolment and retention.
- Work with sales and community engagement teams to understand lead quality, customer objections and conversion challenges.
- Develop strategies to improve lead nurturing, conversion rates, retention and referrals.
7.
- Track and analyse qualified leads, conversion rates, cost per qualified lead, customer acquisition cost and marketing ROI.
- Evaluate campaign performance against defined objectives.
- Use data and experimentation to improve marketing effectiveness and resource allocation.
8.
- Provide marketing direction to content, creative, digital growth and community engagement teams.
- Coordinate with external agencies, freelancers and other marketing partners.
- Take ownership of marketing initiatives from concept through execution and evaluation.
Required
- 4+ years of relevant marketing experience preferred.
- Strong understanding of marketing strategy, consumer behaviour and customer psychology.
- Experience in brand positioning, campaign development and value proposition design.
- Hands-on experience in content marketing, digital marketing and demand generation.
- Understanding of customer journeys, conversion funnels and marketing analytics.
- Familiarity with Meta Ads, Google Ads, SEO, social media, email marketing and CRM systems.
- Strong analytical, creative, communication and problem-solving skills.
- Experience managing cross-functional teams, agencies or external partners.
- Ability to connect marketing initiatives with measurable business outcomes.
- A proactive, ownership-driven approach with the ability to work in a growing organisation.
Preferred
Candidates from the following sectors will be preferred:
- Consumer marketing, FMCG or D2C
- Healthcare or HealthTech
- Education or EdTech
- Brand management or advertising
- Consumer Internet or media
- Parent-focused products and services
Experience in healthcare, child development or parent education will be an added advantage.
Who
marketing
This is a marketing strategy and execution role, not primarily a sales, business development, telecalling or ads-operations position.
Key
- Qualified leads and demand generation
- Lead-to-consultation and consultation-to-programme conversion rates
- Cost per qualified lead and marketing ROI
- Brand awareness, relevant audience growth and organic demand
- Campaign effectiveness and conversion-rate improvement
- Quality of marketing strategy and customer insights
Why
- Opportunity to build and shape the marketing function of a growing organisation.
- Meaningful work contributing to the well-being of children and families.
- Exposure to marketing strategy, consumer psychology, healthcare, education, content and digital growth.
- Scope for experimentation, ownership and professional development.
- Potential career progression to Senior Marketing Manager, Head of Marketing and Chief Marketing Officer.
Compensation
- Salary: As per industry standards and candidate experience
- Cell phone reimbursement
- Internet reimbursement
- Flexible schedule
- Paid sick leave
Application
Interested candidates are requested to submit:
- Updated resume
- Portfolio or examples of marketing campaigns handled
- Details of 23 significant marketing initiatives led or contributed to
- A brief description of their role and contribution
- Campaign results and performance metrics, wherever available
Contact
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