Visual content producer

Job Description

Here's an updated and comprehensive job description for a Visual Content Producer , a crucial creative and technical role for brands looking to tell their story effectively, tailored for companies in Ichalkaranji, Maharashtra, India . Job Title: Visual Content Producer / Multimedia Producer / Digital Content Creator / Visual Designer (with production focus) Department: Marketing / Brand Communications / Creative / Digital Media Reports To: Marketing Manager / Brand Head / Creative Director Location: Ichalkaranji, Maharashtra, India (This role is typically office-based, with significant on-site shoots or fieldwork as required, especially in industrial or event settings). Job Summary: We are seeking a talented and highly creative Visual Content Producer to join our dynamic marketing team in Ichalkaranji. The ideal candidate will be responsible for conceptualizing, creating, and producing engaging visual content across various platforms, including social media, websites, advertisements, and other digital and print media. This role requires a strong eye for aesthetics, technical proficiency in multimedia production (including video, photography, and graphic design), and the ability to translate marketing objectives into compelling visual narratives that resonate with our target audience, particularly within the local and regional markets. Key Responsibilities: Content Conceptualization & Strategy: Collaborate with the marketing team to understand campaign objectives, target audience demographics, and brand guidelines. Brainstorm and propose innovative visual content ideas that align with marketing strategies and business goals (e.g., product launches, brand storytelling, event coverage, manufacturing process showcases). Develop detailed storyboards, shot lists, mood boards, and visual concepts for various multimedia projects. Video Production (End-to-End): Plan, shoot, and edit high-quality video content for promotional campaigns, product showcases, social media (short-form and long-form), corporate communications, and internal training. Manage all stages of video production, including pre-production (scripting, scheduling, talent coordination, equipment setup), production (filming, lighting, audio recording), and post-production (editing, color grading, sound design, motion graphics integration). Operate professional video cameras, drones (if applicable), lighting equipment, and audio recording devices proficiently. Graphic Design & Photography: Design and produce engaging static and animated graphics for social media posts, website banners, digital advertisements, email campaigns, presentations, and print collateral. Perform professional product photography, lifestyle photography, and corporate photography as needed, including comprehensive photo editing and retouching to ensure high quality and brand consistency. Ensure all visual content adheres strictly to brand guidelines, maintaining consistency in style, tone, and overall quality across all platforms. Animation & Motion Graphics (Preferred): Create compelling motion graphics and animated sequences to enhance video content and develop standalone animated visual assets (e.g., explainer videos, animated logos, kinetic typography). Utilize tools like Adobe After Effects or similar software for advanced animation and visual effects. Platform Optimization & Distribution: Optimize visual content for various digital platforms (e.g., YouTube, Instagram Reels/Stories, Facebook, LinkedIn, website, e-commerce platforms) considering their unique specifications, audience engagement patterns, and SEO best practices for visuals. Manage and organize digital assets efficiently, ensuring proper categorization, tagging, and archiving for easy retrieval and future use. Market Trend Analysis & Innovation: Stay rigorously updated with the latest trends in visual content creation, digital marketing, photography, videography, animation, and design tools. Research competitor's visual strategies and identify opportunities for innovative content approaches to stand out in the market. Collaboration & Communication: Work closely and collaboratively with internal teams such as content writers, marketing specialists, sales teams, and IT, as well as external agencies, to ensure cohesive campaign execution and alignment with broader business goals. Provide creative input, constructive feedback, and articulate visual concepts clearly during team discussions and client presentations.