Position: Content Lead (Copywriter)
Department:
About the Role
We are looking for an experienced and creative Content Lead (Copywriter) to join our Branding & Communication team. The ideal candidate will be responsible for developing compelling, engaging, and brand-aligned content across multiple communication channels.
The role requires a strong understanding of copywriting, storytelling, digital content, social media, and brand communication, along with the ability to translate business objectives into impactful content.
The candidate should have excellent command of written English, a strong creative mindset, and the ability to manage multiple content requirements while maintaining consistency in brand voice and messaging.
Key Responsibilities
- Develop high-quality, engaging, and impactful copy for various brand and communication initiatives.
- Create content for digital campaigns, social media, websites, blogs, emailers, advertisements, brochures, presentations, and other marketing collateral.
- Develop creative concepts, campaign narratives, taglines, headlines, captions, and brand messaging.
- Understand business objectives and translate them into clear, compelling, and audience-focused communication.
- Maintain and strengthen the brand's tone of voice, messaging, and communication guidelines across platforms.
- Work closely with the Branding, Marketing, Design, Digital, and Business teams to develop integrated campaigns.
- Edit and proofread content to ensure accuracy, clarity, consistency, grammar, tone, and brand alignment.
- Research industry trends, consumer behaviour, competitor communication, and emerging content formats to develop relevant content.
- Create content that is optimized for different platforms and target audiences.
- Develop social media copy that is engaging, relevant, and aligned with current trends and platform-specific best practices.
- Collaborate with designers and creative teams to ensure copy and visual communication work cohesively.
- Review existing content and identify opportunities to improve messaging, readability, engagement, and brand consistency.
- Manage multiple projects simultaneously and ensure timely delivery of content.
- Support the development of communication strategies and content calendars.
- Ensure all content is factually accurate, grammatically correct, and aligned with organizational standards.
- Stay updated on emerging trends in content marketing, social media, digital communication, AI-assisted content creation, and consumer engagement.
Required Skills & Competencies
- Strong copywriting, editing, and proofreading skills.
- Excellent written and verbal communication skills.
- Strong command of English grammar, vocabulary, sentence structure, and storytelling.
- Ability to develop creative and original content for different audiences and platforms.
- Strong understanding of social media platforms and digital content trends.
- Ability to adapt writing style and tone according to the brand, audience, and communication objective.
- Strong research and content-development skills.
- Ability to simplify complex information and communicate it engagingly.
- Strong attention to detail and commitment to content quality.
- Ability to work independently as well as collaboratively with cross-functional teams.
- Strong project management and time-management skills.
Preferred Industry Experience
Experience in any of the following industries will be an added advantage:
- Healthcare
- Wellness
- E-commerce
- Consumer/D2C Brands
- Retail
- FMCG
- Digital/Technology
Qualification
- Bachelor's or Master's degree in English, Journalism, Mass Communication, Marketing, Advertising, Communications, or a related discipline.
- Candidates with strong relevant experience and an impressive content portfolio may also be considered.
What We Are Looking For
The ideal candidate should be:
- A creative thinker with a strong understanding of brand communication.
- Passionate about writing and storytelling.
- Comfortable working in a fast-paced and deadline-driven environment.
- Able to take ownership of content projects from ideation to execution.
- Curious about consumer behaviour, digital trends, and evolving communication formats.
- Someone who can balance creativity with business objectives.
Portfolio
Candidates should be able to share a portfolio or samples of their previous work, demonstrating experience in copywriting, brand communication, digital campaigns, social media, or related content projects.
