Trainee-Digital Marketing

Job Description

Roles and Responsibilities: Perform site-level optimization: improving site structure, page construction, compelling SEO copywriting, updating metadata. Perform keyword research: keyword lists and content/keyword mapping. Prioritize SEO initiatives for the most impact. Take sole responsibility for various SEO campaigns where required. Benchmark competitors SEO efforts. Communicate changing organic search landscape. Set inbound strategies and ensure execution meets current best practices. Perform SEO maintenance on a regular basis. Monitor SEO performance. Analyze competitor backlink profiles Required (Must Have) skills: Certification in Digital Marketing Hands-on experience with MS/OPEN Office tools (Word, Excel, etc.) Good at English language: verbal & written communication Research oriented and willing to learn Excellent Interpersonal skills Strong in Fundamental SEO Keyword research ability Understanding of web content Desired Profile: Should possess STRONG COMMUNICATION SKILLS Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate