Social Media Executive

Job Description

Social Media Incharge – School Branding & Digital Presence Location: Meerut, Uttar Pradesh Organization: RK International School Employment Type: Full-time (On-site) Experience: 2–5 years (experience in schools or educational institutions preferred) Joining: Immediate About RK International School: RK International School is a CISCE-affiliated school in Meerut, known for its unique blend of academic excellence, cultural heritage, and value-based learning. As part of our vision to become the most loved and admired school brand, we are looking for a creative and dynamic Social Media Incharge to take our digital presence to the next level. Role Objective: To build, manage, and grow the school’s presence across social media platforms while supporting digital campaigns for admissions, events, and branding initiatives. Key Responsibilities: Social Media Management: Plan, create, and post engaging content across platforms: Instagram, Facebook, YouTube, LinkedIn, WhatsApp, and more. Capture day-to-day school life, events, and achievements through photos/videos for real-time updates. Schedule content, respond to comments/messages, and grow audience organically. Creative Design & Video Editing: Design posters, reels, carousels, and banners using tools like Canva, Photoshop, CapCut, VN Editor etc. Shoot and edit school events, interviews, student spotlights, and behind-the-scenes content. Analytics & Performance Tracking: Monitor social media insights, engagement rates, and trends. Provide monthly reports with recommendations for improvement and content strategy. Digital Marketing Support: Coordinate with the Marketing Manager for running paid campaigns and lead-generation ads. Assist in WhatsApp broadcasts, email newsletters, and landing page visuals. Content Calendar & Coordination: Plan monthly content calendars aligned with school themes, events, and academic cycles. Work closely with teachers and department heads for content ideas and approvals. Key Requirements: Bachelor’s degree in Mass Communication, Design, Marketing, or a related field. 2–5 years of experience in content creation, social media marketing, or digital communication (school/education sector preferred). Excellent command over English and Hindi (written + spoken). Proficiency in Canva, Instagram Reels, Meta Business Suite, video editing tools. Good photography and basic video shooting/editing skills. Strong creative sense, storytelling ability, and attention to detail. Desirable Attributes: Passion for education and student engagement. Self-motivated and deadline-driven. Knowledge of social media trends, school audience behavior, and digital best practices. Perks & Benefits: Competitive salary + performance bonus School working hours Creative freedom with supportive leadership Opportunity to shape the digital face of a fast-growing school How to Apply: Send your CV + Portfolio (sample creatives, reels, social media links) to: Email: hr_department@rkinternational.org Website: www.rkinternational.org Phone: +91-9410682963 Job Type: Full-time Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person