Job
Description
We are looking for a dynamic and experienced Social Media Manager to lead and execute high-impact digital campaigns across all platforms. The ideal candidate should have a strong understanding of brand storytelling, performance marketing, influencer collaborations, and trend-driven content planning — especially in the luxury or lifestyle space. Key Responsibilities: Develop, implement, and manage social media strategy in line with brand and campaign goals Create monthly content calendars in coordination with the design and marketing team Plan and oversee Reels, Stories, Posts, YouTube Shorts, and other short-form content Collaborate with photographers, videographers, influencers, and stylists for shoots Monitor brand engagement and manage timely responses to comments, DMs, and messages Analyze performance metrics and generate insights to optimize content and ad performance Coordinate with digital agency teams for ads, scheduling, and social media tools Stay updated with trends, platform updates, and competitor strategies Manage giveaways, contests, influencer campaigns, and live events on social platforms Requirements: Bachelor’s degree in Marketing, Mass Communication, or related field Minimum 3–5 years of experience in a social media or digital marketing role Proven track record of managing high-engagement accounts (preferably in fashion, jewellery, lifestyle, or retail) Strong eye for visual design, brand tone, and storytelling Hands-on experience with Meta Business Suite, Google Ads, and scheduling tools (like Buffer, Later, Zoho Social, etc.) Experience in campaign analytics and performance reporting Excellent written and communication skills Creative, organised, and able to work independently with multiple departments Preferred Skills: Knowledge of photography/videography coordination Basic understanding of influencer marketing platforms and contracts Exposure to festive and regional content planning is a plus Passion for jewellery, design, fashion, and culture Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Food provided Health insurance Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Experience: Digital marketing: 3 years (Required) Work Location: In person
