As the Head of Growth at makeO, you will be responsible for driving the companys overall marketing strategy, branding, and digital campaigns and handling the marketing budget You will play a key role in positioning makeO as a market leader in the clinical beauty sector The ideal candidate will have extensive experience in media, digital marketing, and preferably a background in leading marketing for their organisation for offline and in non-metro cities Key responsibilities: Develop and execute a comprehensive marketing strategy that aligns with makeO s business goals to drive customer acquisition and revenue growth Lead all marketing efforts, including identifying growth levers, brand positioning, campaigns, events, and public relations for category and brand Lead and optimize all digital marketing channels, including social media, SEO, paid campaigns, and email marketing to drive user acquisition and engagement Be the brand custodian and own the brand metrics and ORM Collaborate across functions with sales, product, and other teams to scale business performance efficiently Scale marketing budgets while maintaining marketing efficiencies Leverage data-driven insights to measure the success of marketing initiatives and optimize future efforts Work closely with leadership to prepare the brand for expansion into new markets Required Experience & Qualifications: 12-15 years of experience in Marketing with atleast 5 years of experience in a Leadership role Media & Digital Expertise: Proven experience with media exposure, including handling PR and communication, and managing digital marketing strategies in a startup or fast-growing digital environment Industry Experience: Prior experience in digital-first companies or startups is essential; FMCG experience is highly preferred Leadership Experience: Strong leadership and team management skills, with the ability to inspire and lead a diverse marketing team
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