Job
Description
Job Information Date Opened 12/13/2024 Job Type Full time Industry Technology City Kolkata State/Province West Bengal Country India Zip/Postal Code 700091 Job Description We are looking for a skilled and experienced SEO Strategy Manager to lead and implement effective SEO strategies. The ideal candidate should have strong expertise in off-page and technical SEO, excellent communication and analytical skills, and the ability to manage end-to-end SEO projects. Experience in utilizing the latest AI tools for research, analysis, and reporting is essential, along with the ability to handle client interactions effectively. Key Responsibilities: SEO Project Strategy and Execution Collaborate with the team to develop and execute off-page SEO strategies aligned with overall SEO objectives. Conduct competitor backlink analysis to identify opportunities and improve link-building strategies. Ensure all strategies adhere to white-hat SEO practices and avoid penalties. Website Analysis and Performance Tracking Monitor and evaluate link-building performance using SEO tools like SEMrush, Ahrefs, and Google Search Console. Conduct regular backlink audits to ensure the quality and relevance of acquired links. Link Building Strategy Development Design and execute comprehensive link-building strategies to improve domain authority and search engine rankings. Identify and build relationships with high-quality publishers, bloggers, and influencers for effective outreach. Research and acquire backlinks from authoritative and relevant sources to enhance off-page SEO performance. Outreach and Relationship Management Develop and manage link-building campaigns, including email outreach, guest posting, and partnership building. Foster and maintain strong relationships with external websites, blogs, and communities. AI Tools and SEO Optimization Utilize AI tools (e.g., ChatGPT, Jasper, SEMrush) to streamline link-building research, content creation for outreach, and performance reporting. Stay updated on the latest AI trends and incorporate them into link-building processes for efficiency. Client Communication and Reporting Serve as the primary point of contact for clients on link-building initiatives. Prepare and deliver detailed reports on link-building performance, highlighting progress, metrics, and future plans. Team Collaboration and Leadership Work with content creators and developers to ensure link-building efforts align with overall SEO and business strategies. Train and guide team members on link-building techniques and tools. Requirements Skills and Qualifications: Communication Skills: Excellent verbal and written communication skills for effective outreach and client interaction. SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Search Console. AI Tools Knowledge: Familiarity with AI tools such as ChatGPT and Jasper to support link-building processes and reporting. Analytical Skills: Ability to analyze backlink profiles and assess the quality and impact of links. Client Management: Experience in managing client expectations, presenting strategies, and providing actionable insights. Technical Knowledge: Understanding of off-page SEO best practices and search engine algorithms. Organizational Skills: Ability to manage multiple link-building campaigns and ensure timely delivery of results. Preferred Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 4+ years of experience in SEO, with a focus on link building. Certifications in SEO or digital marketing are a plus. A portfolio showcasing successful link-building campaigns. Benefits What We Offer: – Competitive salary and performance-based incentives. – A collaborative and supportive work environment. – Access to the latest tools and technologies for SEO. – Opportunities for professional growth and skill development. If you have a passion for link building, strong SEO expertise, and the ability to develop impactful strategies, we’d love to have you on board! Experience: 2 – 9 years Salary Range: 3.5-6.5 Lacs P.A. Job Type: Remote/ Hybrid Location: Hiring office located in Kolkata
