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🚨Job Title: Senior Retention Executive Experience Required: 3+ Years Industry Experience: Clothing, Apparel Industry 📍 Location: Okhla Phase 3, New Delhi Company: House of Chikankari 🧵 About Us House of Chikankari is a women-led, craft-first D2C brand bringing heritage hand-embroidery to the global Indian. We believe in storytelling through textiles—and retention through thoughtful customer experiences. 🎯 Role Overview We're looking for a Retention Marketing Manager to lead our CRM lifecycle efforts across platforms like Contlo, WebEngage, Appbrew, and WhatsApp APIs. Your mission: increase customer LTV, drive repeat rate, and create journeys that convert browsers into loyalists. 💼 Responsibilities 📩 Lifecycle Marketing & Automation Set up and manage automated flows (welcome, abandon cart, repeat nudges, reactivation, post-purchase, loyalty) Map full-funnel journeys across email, WhatsApp, SMS, app push via tools like Contlo/WebEngage Drive experiments in timing, CTA, and personalization to improve engagement 📊 Analytics, Segmentation & Reporting Create and manage smart customer segments using purchase behavior, RFM, and engagement metrics Track CRM KPIs: Repeat Rate, Retention %, LTV, CTR, CVR, Opt-outs Own monthly dashboards and reporting to marketing/founder teams 🎨 Creative & Content Collaboration Work closely with copy/design teams to ensure messaging is warm, brand-aligned, and conversion-focused Guide campaigns using data-led insights (e.g. cohort insights, churn indicators) 🛠 Platform & App Management Operate and optimize tools such as Contlo, WebEngage, Appbrew (for app push and personalization), WhatsApp integrations Maintain platform hygiene: list management, event tracking, deliverability, consent management Drive app-specific journeys, onboarding flows, and push notifications in sync with product drops 🧠 Requirements 3+ years of retention marketing experience in a consumer-facing D2C or e-commerce brand Strong command over tools like WebEngage, Klaviyo, Contlo, Appbrew, MoEngage, or similar Analytical mindset with the ability to convert campaign metrics into actionables Comfortable working cross-functionally with growth, tech, content, and founders Bonus: Experience with retention-driven loyalty programs or referral campaigns ❤️ Why Join Us Work closely with the founding team and own a core performance function Be part of a purpose-driven brand reviving Indian craft in the modern world Fast-paced learning, ownership, and meaningful customer impact 📩 Sound like you? Apply now or tag someone who fits. HR@houseofchikankari.in Show more Show less
