Sales Officer - HORECA

Job Description

Market Coverage and Penetration Follow the prescribed route plan and visit all assigned outlets daily Make productive sales calls and achieve lines per day as per company norm Open new outlets and ensure all existing outlets are serviced regularly Ensure optimal market coverage (width) and product penetration (depth) Sales and Scheme Execution Achieve monthly sales targets and track progress. Communicate trade schemes effectively to retailers and ensure eligibility criteria are met Perform basic calculations to ensure accurate scheme implementation and retailer qualification Increase counter share by upselling through upgrade value and cross-selling products Order Management Execution Ensure all orders taken are accurately billed and delivered to the retailers Coordinate closely with distributor support staffs to facilitate smooth operations Retailer Relationship Management Build and maintain strong relationships with retailers to enhance loyalty and sales Provide timely resolutions to retailer queries and concerns Merchandising and Competitor Tracking Perform basic merchandising, including product displays and rack placement Monitor and report competitor activities, including new launches and promotions Technology and Reporting Use the company's official mobile application for order punching, scheme tracking, and data updates Submit daily market reports and sales updates to the Territory Sales Manager (TSM What do we look for at Intergrow? Minimum 0-3 years of experience in FMCG sales or a similar role Experience with market coverage, trade schemes, and retailer engagement is desirable Bachelor Degree MBA preferred Strong communication and interpersonal skills Proficiency in basic arithmetic for scheme calculations and eligibility tracking Familiarity with using sales mobile applications and reporting tools Ability to analyze market trends and competition Fluency in Malayalam is mandatory. Basic English proficiency is an advantage Job Type: Full-time Pay: ₹20,000.00 - ₹22,000.00 per month Benefits: Health insurance Provident Fund Compensation Package: Performance bonus Schedule: Day shift Morning shift Work Location: In person