Product Marketing Sr Specialist - Product Marketing ,

Job Description

Role and responsibilities : Drive the creation of compelling sales materials bringing value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs Lead, coordinate and present internal trainings Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas. Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation. All about you: -Proven experience in product marketing, preferably in a B2B environment -Experience in developing sales materials and visual presentations -Excellent communication and leadership skills, with the ability to influence stakeholders at all level -Experience working and presenting to external-facing customers, especially large enterprise organizations will be a plus -Previous experience in Media or Credit Risk will be considered a plus -Bachelor s degree in computer / business / marketing / finance / information systems or a related field or equitable experience.