Performance Marketing (US and APAC)

Job Description

About Cuemath Cuemath is on a mission to transform how children learn math. We go beyond memorization, focusing on deep understanding, problem-solving, and critical thinking to prepare students for the future. If you’re passionate about crafting compelling narratives that drive action, we want you on our team. Key Responsibilities: Develop and execute comprehensive performance marketing strategies to drive customer acquisition and revenue growth on Meta and Google primarily. Drive KPIs like CPLs, CPQL, Mid-funnel metrics and have a ROAS mind-set. Bring best practices of creative and landing page optimizations. Prefer to have case-studies from his/her previous companies on the impact you have driven through this. Collaborate closely with cross-functional teams including product, content, and analytics to align marketing initiatives with overall business objectives. Manage budget allocation and ensure efficient use of resources to maximize ROI and ability to deliver results as planned Required skills: Meta Campaign Expert (preferably with experience in international markets like the USA). Must have experience managing daily lead targets with proven success in optimizing lead generation and mid-funnel metrics. Experience in handling affiliate marketing networks is essential. Should demonstrate the ability to apply structured frameworks for managing partners in the most productive way .Preference will be given to candidates who can share relevant past experiences . Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred. Minimum of 5 years of experience in digital marketing with a focus on performance marketing and PPC advertising. Have a min. of 4 years of experience in driving performance campaigns or handled an ecommerce brand for a min. Of 2 years in an IC role is preferable Proven track record of driving measurable results and achieving ROI targets through PPC campaigns In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, and relevant analytics tools. Prefer if you can come to an interview with a lot of data on the challenges/ problems you have solved and the impact in numbers. Should have managed monthly budgets of 50 lakh per month min. Show more Show less