Performance Marketing Executive

Job Description

About Us: At AllEvents, were driven by a simple yet powerful mission: to make every day feel like the best day ever. We connect people to the experiences that enrich their lives, from vibrant concerts and insightful conferences to the unique local gatherings that spark joy. We believe in the power of events to create unforgettable moments, and were dedicated to making them more accessible and engaging. Thats where you come in. Were seeking a passionate and results-oriented Performance Marketing Executive to join our team and help us amplify the magic of events worldwide. Youll play a vital role in crafting and executing data-driven marketing campaigns that connect people with the experiences theyll love, ensuring that every event gets the spotlight it deserves. About role: We re seeking a passionate and results-oriented performance marketer to join our growing team! In this role, you ll play a key role in crafting and executing data-driven marketing campaigns that amplify event awareness and drive ticket sales. We re looking for someone who thrives in a dynamic environment and enjoys the challenge of optimizing marketing strategies for maximum impact. Key Responsibilities: Campaign Development and Execution : Contribute to the development and execution of dynamic marketing campaigns across various digital channels. Assist in creating and implementing innovative marketing strategies tailored to different event types and target audiences. Learn and support efforts to ensure top positioning of events in newsletters and the AllEvents platform for target locations. User Profiling and Targeting : Assist with user profiling and targeting initiatives to identify and reach the right audience segments. Conduct market research to understand audience preferences and behaviors. Digital Advertising : Create, manage, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram). Monitor ad performance and adjust strategies to improve ROI. Implement A/B testing to optimize ad creatives, headlines, and landing pages. Data Analysis : Analyze marketing data to gain insights and measure performance, contributing to data-driven decision making. Collaborate with the tech team to facilitate audience data analysis and performance tracking. Marketing Plan Execution : Assist with the execution of marketing plans aligned with chosen promotional packages, ensuring deliverables like ad placements on relevant channels are met. Requirements: In-depth understanding of marketing fundamentals and best practices. Familiarity with market research data, data analysis, and basic statistics. Hands-on experience with marketing software and tools (e.g., Google Ads, Facebook Ads Manager). Learners with a demonstrably strong ability to learn new tools will be considered. Excellent communication, presentation, and interpersonal skills. Strong organizational and time management skills. Ability to learn independently and collaboratively in a fast-paced environment.