Job Title: Sr Graphic Designer (In-Office Role) Location: Raipur, Chhattisgarh Type: Full-time, In-Office About the Role At Mishmash Naturals , we’re reimagining skincare and makeup for kids, and design is at the heart of our storytelling . From charming packaging to compelling social media creatives, we believe every visual is a chance to delight, educate, and inspire. We’re looking for a Designer who is equally passionate about packaging design and digital marketing creatives , someone who thrives in a fast-paced, detail-oriented environment, and wants to build a joyful, premium Ayurvedic kids’ brand with us. Key Responsibilities Packaging & Print Design Lead the design of primary and secondary packaging for skincare, haircare, and cosmetic products for kids. Develop dielines and ensure accuracy across formats (bottles, jars, cartons, labels, etc.). Prepare print-ready artwork (with proper bleed, crop marks, resolution, color profiles). Liaise with vendors to ensure quality, feasibility, and timely execution . Understand and implement material-specific finishes (embossing, foiling, lamination, die cuts, etc.). Digital Marketing & Branding Design marketing creatives across digital channels—Meta (Facebook/Instagram), Google, WhatsApp, YouTube, website, and email. Collaborate with the growth team to develop ad creatives, campaign visuals, landing page banners, and product visuals . Create social media content , infographics, stories, GIFs, reels concepts, and videos in line with brand tone and seasonal campaigns. Maintain brand consistency across digital and offline touchpoints . Work closely with the content, CRM, and product teams to iterate on creatives for better engagement and conversions. Brand Building Continuously evolve the visual identity of Mishmash Naturals across platforms. Maintain and organize the brand asset library . Contribute ideas for campaigns, storytelling formats, and new visual treatments. Qualifications Degree/Diploma in Graphic Design, Packaging Design , or related field. 1+ years of design experience, preferably with FMCG, D2C, beauty, or kids’ brands. Deep understanding of print production techniques and prepress processes . Ability to manage multiple projects , take feedback constructively, and meet tight deadlines. Preferred Skills Prior experience designing for children’s brands or personal care . Awareness of labeling and packaging compliance in the beauty/FMCG industry. A strong sense of visual storytelling and child-friendly design. Interest in sustainable, eco-friendly packaging and FSC-certified materials. Basic video editing or animation skills for reels or ads are a bonus. Why Join Us? Own the entire visual journey of a high-potential, purpose-driven kids’ brand. Work on everything from product packaging to viral social campaigns . Enjoy creative freedom , quick turnarounds, and startup-level ownership . Be part of a warm, curious, collaborative team that values experimentation, aesthetic rigor, and clean design.
We’re seeking a Creative Strategist with a passion for performance-driven advertising. This role blends creative thinking with analytical insight to support the development of high-impact ad campaigns across platforms. Key Responsibilities Assist in conceptualizing and developing ad creatives and campaign ideas. Write compelling copy and scripts aligned with brand voice and audience insights. Analyze past creative performance to inform strategy and testing. Collaborate with designers, editors, and production teams to bring ideas to life. Stay current with digital trends, platform updates, and ad innovations. Qualifications Strong creative and copywriting skills (required). Interest in digital advertising, content trends, and creative strategy. Analytical mindset with attention to detail. Self-starter with strong collaboration skills. Bonus: Experience with AI tools in creative production. What You’ll Gain Hands-on experience in creative strategy and ad production. Exposure to performance marketing tools and techniques. Opportunity to contribute to real campaigns from ideation to execution.
As a Creative Strategist, you will be responsible for owning the end-to-end creative output engine for our static and video ad campaigns. Your primary objective will be to reduce Customer Acquisition Cost (CAC) by creating effective ad creatives at scale. This role calls for a unique blend of creative ideation, analytical thinking, and strong copywriting skills. Your responsibilities will include: Creative Ideation & Analysis: - Conceptualizing new ad ideas and formats to test across various channels. - Analyzing past successful and unsuccessful ads to identify patterns and replicate success. - Researching competitors and exploring innovative ad formats from different industries to diversify and enhance creative strategies. Copywriting & Script Writing: - Demonstrating strong copywriting skills to write compelling scripts and ad copies. - Collaborating with content writers and leveraging AI tools to scale creative production while maintaining quality. - Delivering scripts and copy that resonates with the target audience and drives conversions. Production: - Coordinating with stakeholders such as designers, video editors, and production teams to ensure smooth execution of shoots and creative outputs. - Providing creative direction during shoots to bring your vision to life. Editing & Finalization: - Partnering with video editors and graphic designers to produce polished and impactful final outputs. - Reviewing, refining, and iterating based on performance metrics. Experimentation & Innovation: - Embracing an experimentation mindset and being willing to test logical ad formats with potential. - Staying updated on trends and integrating AI tools and techniques to enhance efficiency and innovation in the creative process. Trend Spotting: - Staying informed about platform-specific trends, ad formats, and algorithm updates (Meta, Google Ads, etc.). - Incorporating emerging trends into creative strategies. Key Performance Indicators (KPIs) for this role include: - Reduced CAC: Lowering Customer Acquisition Cost through high-performing ad creatives. - Winning Creative Ratio: Increasing the percentage of ad formats that consistently outperform benchmarks. - Speed of Execution: Efficiently taking ideas from concept to final output at scale. Required Skills: - Exceptional copywriting skills. - An experimentation mindset with a willingness to explore new ideas and formats. - Comfort with using AI tools to streamline creative processes and scale production.,