Media planning and buying Manager (DOOH/OOH/Transit vertical)

Job Description

Company Description Welcome to TaxiTop Media, your partner in transforming India's outdoor advertising landscape. As a pioneering ADTech startup, we're dedicated to reshaping how brands connect with their audiences through cutting-edge Transit Media and Digital Out-of-Home (DOOH) advertising solutions. Specializing in cab, bus, and auto branding, our transit media solutions offer high visibility and wide reach. With our 2024 relaunch, our DOOH network leverages the latest in technology and data analytics for real-time, targeted advertising. Join us in revolutionizing India's outdoor advertising by delivering impactful and customized campaigns tailored to your brand's unique needs. Role Description This is a full-time on-site role for a Media Planning and Buying Manager (DOOH/OOH/Transit vertical) located in the Kolkata metropolitan area. The candidate will be responsible for planning, executing, and overseeing media campaigns across DOOH, OOH, and Transit media channels. Key tasks include developing media strategies, negotiating with vendors, ensuring campaign delivery, and optimizing performance. Additionally, the role involves analyzing market trends, preparing reports, and collaborating with cross-functional teams to ensure the effective execution of media plans. Qualifications Experience in Media Planning and Buying, particularly in DOOH, OOH, and Transit verticals Skills in developing media strategies and optimizing campaign performance Ability to negotiate with vendors and manage media budgets Strong analytical skills for market trend analysis and campaign reporting Excellent communication and collaboration skills Bachelor’s degree in Marketing, Advertising, Business, or a related field Familiarity with data analytics tools and software Previous experience in the advertising or marketing industry is a must . Show more Show less