About the Role We are seeking a highly creative and results-driven Marketing Specialist with 5+ years of experience to join our growing team. This is a hands-on, multifaceted role that touches every area of marketing—from content creation and campaign management to social media, video editing, webinars, email marketing, and event/tradeshow planning. The ideal candidate is both a strategic thinker and a skilled executor, with the ability to juggle multiple projects while maintaining high-quality output and a consistent brand voice. Key Responsibilities Content Creation Write, edit, and publish blog posts, website copy, case studies, and landing pages Craft compelling headlines and calls-to-action aligned with brand tone and SEO best practices Social Media Management Plan, schedule, and manage social media content across platforms (LinkedIn, X, Facebook, Instagram, YouTube) Engage with audiences, track performance, and grow community presence Repurpose blog and video content into social-first formats Email Marketing Build and manage email campaigns using platforms like HubSpot, Mailchimp, or similar Segment lists and personalize messaging for engagement and conversions Analyze performance and continuously optimize for open and click-through rates Video & Multimedia Edit and repurpose video content for social media, webinars, and marketing campaigns Create short-form promotional videos or interview recaps Use tools like Adobe Premiere, Canva, or Descript Webinars & Podcasts Plan and coordinate monthly webinars and podcast episodes Collaborate with subject matter experts, guest speakers, and hosts Promote through email and social campaigns, and manage post-event repurposing Campaign Execution & Analytics Support and manage integrated marketing campaigns from idea to execution Track KPIs across campaigns and deliver performance insights using GA4, HubSpot, or similar Propose creative ways to improve funnel performance Event & Tradeshow Planning Plan and coordinate logistics for industry events, conferences, and tradeshows Manage promotional strategy, booth materials, giveaways, and signage Ensure alignment between event marketing and broader campaign goals Coordinate with sales on event goals and lead follow-up processes Required Qualifications 5+ years of hands-on experience in a marketing generalist or specialist role Strong copywriting and editing skills with an eye for brand voice and clarity Proficient in marketing tools like HubSpot, Google Analytics, Canva, and a social scheduling tool (e.g., Buffer, Later, Sprout Social) Experience with basic video editing (Premiere Pro, Descript, or equivalent) Previous experience with event or tradeshow marketing coordination Highly organized, self-motivated, and able to manage multiple projects simultaneously Experience working cross-functionally with creative, sales, and leadership teams Preferred (But Not Required) Experience in SaaS or B2B tech industries Graphic design skills (Adobe Creative Suite or Figma) SEO knowledge or experience with tools like Semrush, Clearscope, or SurferSEO Familiarity with podcast production workflows Show more Show less
