Digital Marketing & Branding Specialist
The ideal candidate should have strong knowledge of digital marketing, corporate branding, B2B marketing strategies, lead generation, digital content creation, and business communication.
The candidate must be capable of independently managing digital marketing campaigns, creating engaging promotional content, strengthening brand visibility, generating qualified business leads, and engaging with corporate clients.
Key Responsibilities
Develop and execute digital marketing and brand promotion strategies.
Plan and manage B2B marketing campaigns to generate qualified business leads.
- Manage company profiles on LinkedIn, Facebook, Instagram, Google Business Profile, and other digital platforms.
- Build brand awareness and strengthen the company's online presence.
- Plan and execute SEO, Google Ads, Meta Ads, and LinkedIn marketing campaigns.
- Identify potential B2B clients and business opportunities.
- Generate leads for software development, web development, ERP solutions, and IT services.
- Coordinate with potential corporate clients through email, LinkedIn, calls, and meetings.
Independently create and manage digital marketing assets
, including banners, flyers, brochures, posters, social media creatives, advertisements, and promotional materials.Create and edit promotional videos
, including corporate videos, product promotional videos, reels, and short-form video content.- Design visually appealing marketing materials while maintaining consistent company branding.
- Prepare company presentations, proposals, and corporate promotional content.
- Develop content strategies for social media, websites, blogs, and email campaigns.
- Monitor campaign performance, lead conversion, and marketing ROI.
- Conduct competitor analysis and market research.
Required Skills
- Digital Marketing & Social Media Marketing
- Corporate Branding & Brand Management
- B2B Marketing & Lead Generation
- LinkedIn Marketing & Business Networking
- Google Ads, Meta Ads & SEO
Graphic Design & Digital Creative Asset Development
Video Editing & Promotional Video Creation
- Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, or similar design tools.
- Knowledge of Adobe Premiere Pro, CapCut, After Effects, or similar video editing software.
- Email Marketing & Campaign Management
- Corporate Communication & Client Handling
- Market Research & Competitor Analysis
- Content Strategy & Marketing Analytics
- Presentation & Proposal Development
Eligibility Criteria
Experience:
Minimum 2 years in Digital Marketing, Branding, or B2B Marketing.Educational Qualification:
Bachelor's degree required; MBA/PGDM in Marketing preferred.- Practical experience in B2B lead generation and corporate client communication.
Hands-on experience in creating banners, flyers, social media creatives, and promotional videos is required.
- Ability to independently manage digital marketing activities, branding, and creative content production.
- Experience in IT services, software development, SaaS, or technology companies will be an added advantage.
- Strong written and verbal communication skills in English.
- Experience with CRM tools and marketing analytics platforms is desirable.
Preferred Candidate Profile
digital marketing, corporate branding, graphic design, video content creation, and B2B business development
The ideal candidate should be capable of independently handling digital campaigns, designing promotional materials, producing engaging video content, developing corporate relationships, and identifying new business opportunities.
Interested candidates can apply with their updated resume and a portfolio or samples of their previous digital marketing and creative work.
