Graphic Designer

About the Role

Graphics Designer

SMM and SEO teams

Freepik

Key Responsibilities

• Create high-quality creatives for MutualFundWalas social media platforms.
• Design:
• Social media posts
• Instagram carousels
• Reels covers/thumbnails
• YouTube thumbnails
• Campaign creatives
• Promotional banners
• Advertisements
• Blog graphics
• Website banners
• Infographics
• Festival and occasion creatives
• App/web promotional creatives
• Work closely with the SMM team to understand content requirements and convert ideas into visually appealing designs.
• Collaborate with the SEO team to create graphics for blogs, landing pages and SEO campaigns.
• Create designs according to MutualFundWalas brand guidelines.
• Maintain consistency in fonts, layouts, typography and visual identity.
• Develop multiple creative concepts for campaigns when required.
• Modify and optimize designs based on feedback.
• Use stock assets, templates and design resources effectively.
• Manage and organize creative assets and source files.
• Stay updated with current design trends, social media formats and creative styles.
• Ensure creatives are optimized for different platforms and screen sizes.
• Support the marketing team with urgent and campaign-based design requirements.

Mandatory Skills

• 34 years of professional graphic design experience.
• Strong knowledge of professional graphic design tools.
• Must be familiar with tools such as:

• Adobe Photoshop

• Adobe Illustrator

• Adobe After Effects / Premiere Pro

  or equivalent

• Figma

• Canva

• Good working knowledge of Freepik is mandatory.

• Strong understanding of typography, layout, composition and visual hierarchy.
• Good understanding of social media creative formats.
• Ability to convert marketing ideas into attractive visual designs.
• Strong attention to detail.
• Ability to work with tight deadlines.
• Good communication and coordination skills.

Preferred

• Experience in

  FinTech, Finance, Mutual Funds, Banking or Investment brands

  .
• Basic knowledge of motion graphics and video editing.
• Experience creating creatives for paid advertising campaigns.
• Experience working with social media and digital marketing teams.
• Strong portfolio demonstrating social media and digital marketing creatives.