Job
Description
Role & responsibilities Job Title: Executive Officer (Communication & Media Relations Manager) Location : Chandigarh Apply Shubhi@saplingshr.com Contact - 9399330725 Role Summary: The Communication & Media Relations Manager will lead communication strategies to increase visibility and impact. This includes content creation, media relations, managing digital presence, and overseeing branding and PR campaigns to engage key stakeholders such as industry leaders and policymakers. Strategic Communication • Develop and execute a comprehensive communication strategy to enhance visibility and influence. • Align communication efforts with organizational goals, key events, and advocacy priorities. • Tailor messaging for diverse audiences, including industry stakeholders, media, and policymakers. Content Development • Create and edit high-quality content, including press releases, articles, reports, newsletters, and speeches. • Oversee content for the website, social media platforms, and internal communications. • Develop compelling case studies, success stories, and thought leadership pieces to showcase impact. Media Relations • Build and maintain relationships with journalists, media outlets, and industry publications. • Organize press conferences, media briefings, and interviews to ensure consistent and positive media coverage. • Monitor media coverage and analyze its impact on reputation and outreach efforts. Digital and Social Media Management • Develop and implement a strong digital communication strategy to enhance online presence. • Manage content calendars for social media platforms, ensuring timely and engaging posts. • Track and analyze digital metrics to improve online engagement and outreach. Event Communication • Lead communication efforts for major events, conferences, and initiatives. • Prepare event-specific communication materials such as brochures, banners, and invitations. • Coordinate live event coverage across digital platforms, including live tweeting and video streaming. Branding and Public Relations • Ensure consistency and adherence to branding guidelines across all communication channels. • Develop public relations campaigns to strengthen the image as a thought leader and advocate for industry growth. • Identify opportunities to promote work through partnerships, sponsorships, and strategic collaborations. Qualifications & Experience: • Bachelors or Masters degree in Communications, Journalism, Public Relations, or related fields. • 4-6 years of experience in corporate communications, media relations, or public affairs. • Prior experience in managing communications for large organizations, nonprofits, or industry associations is preferred. Skills & Competencies: • Exceptional Writing Skills: Proficiency in drafting clear, concise, and engaging content for various platforms. • Design Savvy: Ability to develop and handle designs and creatives. • Media Savvy: Strong understanding of media dynamics and ability to build productive relationships with journalists. • Strategic Thinking: Ability to develop and execute impactful communication plans. • Digital Expertise: Strong knowledge of social media trends, SEO, and content marketing. • Project Management: Organizational skills to handle multiple campaigns and events simultaneously. • Interpersonal Skills: Ability to collaborate effectively across teams and engage with senior leaders. • Analytical Skills: Competency in measuring and reporting on communication performance metrics. Key Performance Indicators (KPIs): • Media coverage quality and volume for events and initiatives. • Growth in social media engagement and website traffic. • Quality and impact of communication materials (e.g., newsletters, reports). • Number and strength of media partnerships and relationships. • Alignment of communication efforts with organizational objectives. Preferred candidate profile Should be experience in Media Relation / Strategic Communication / Event Management / Public Relations Perks and benefits
