Digital Media Planner

Job Description

Designation: Digital Media Planner Location: Mumbai HO Job Brief: The Digital Media Planner is the day-to-day focal point to HQ media team & local media agencies. He / She will be responsible for research, strategy, and overall budget management of the Consumer PC business including gaming vertical RESPONSIBILITIES: • The Digital Media Planner devises strategies for digital/online/interactive media plans and oversees all planning and buying activities • Supervises and monitors digital media schedules and contracts with outside media vendors • Responsible for creating and presenting media specific documents such as RFPs, media plans, objectives and strategies decks, POVs, and other related functions • The Digital Media Planner provides creative analysis and recommendations when appropriate to improve media performance • Great knowledge of Google SEM, Display & Video campaigns, FB Business Manager and have delivered performance goals consistently • Analyse the market, competitors and consumer to derive actionable insights for performance enhancement- Report on all engagement, establish key metrics and have experience reporting upwards and clients on campaign success and ROI • A/B Testing of audience, creative, bidding and budgets • Abreast with latest developments in Google Ads and Social marketing platforms- Measure and optimise ad content for the target segment and gain traction • Use knowledge of the online media & analytical skills to help the advertisers grow the existing business as well as develop new business opportunities. • Must have hands-on experience in major E-commerce platforms like Amazon & Flipkart QUALIFICATION: • 6-8 years of online media planning/buying experience • Strong writing, presentation and analysis • Digital Marketing Certifications not older than 2 years. • Experience with Facebook Ads Manager, Google Ads Platform, LinkedIn BM, Twitter Ads, & 3rd party DSP’s • Experience using DV360, Amazon AMS • Understanding of 3rd Party digital advertising avenues will be preferred Contact :Pallavi@smart-source.in 9632759009