Copywriter

Role Overview:

Copywriter / Scriptwriter

Key Responsibilities

• Lead scriptwriting and storytelling

  for branded films, digital films, Reels, YouTube, creator-led content, and social-first campaigns.
• Develop

  concepts, narratives, story arcs, hooks, dialogue, treatments, and voiceovers

  that are creatively strong and visually translatable.
• Turn brand briefs into

  original campaign ideas and compelling story-led content

  rooted in audience behaviour, culture, and trends.
• Write strong

  campaign and digital copy

  including headlines, taglines, captions, on-screen copy, and brand messaging across platforms.
• Collaborate with

  Creative, Strategy, Production, Directors, Designers, and Account teams

  to take ideas from concept to execution.
• Develop creative narratives, treatments, references, and pitch content, and

  confidently present and sell ideas

  internally and to clients.
• Review and elevate scripts and copy while

  mentoring junior writers

  and maintaining a high creative standard across projects.

Key Skills

• Scriptwriting & Visual Storytelling

  narrative structure, dialogue, pacing, characterisation, treatments, and story development

• Creative Conceptualisation & Campaign Thinking

  — turning briefs into distinctive, culturally relevant ideas

• Branded & Social Video Content

  — films, Reels, YouTube, creator-led content, and platform-native storytelling

• Copywriting & Brand Voice

  — headlines, taglines, captions, campaign copy, and tone of voice

• Pop Culture & Audience Understanding

  — strong grasp of trends, internet culture, creators, and what makes content resonate

Qualifications & Experience

• 2+ years of experience

  in scriptwriting, copywriting, advertising, branded content, digital media, or creative agencies, with strong experience in video-led storytelling.
• Proven ability to take a brief from

  concept to production-ready script

  , with a portfolio showcasing strong scripts, storytelling, and branded content.
• Excellent command of

  narrative, dialogue, visual writing, and creative copy

  , with the ability to adapt across brands, formats, and audiences.
• Experience collaborating with

  creative, production, strategy, directors, creators, and brands

  , with strong communication and presentation skills.

• Portfolio is mandatory

  and should demonstrate a strong mix of scripts, films, digital/social campaigns, and copywriting.