Business Development Manager (BDM)

Job Description

Job Title: Business Development Manager – Sales & Marketing Experience: 3–5 Years CTC: ₹6.5 LPA + Incentives Location: Chennai Industry: EdTech / STEM / Experiential Learning Type: Full-time Job Summary We are looking for a dynamic and goal-oriented Business Development Manager – Sales & Marketing to spearhead institutional growth at CognoSpace, a pioneer in experiential STEM learning. This role focuses on driving B2B sales in schools and educational institutions, while implementing strategic marketing initiatives to accelerate our expansion across regions. Key Responsibilities - Sales & Business Development Drive end-to-end B2B sales: lead generation, school visits, product demos, negotiations, closures, and onboarding Identify and segment schools (CBSE, ICSE, Cambridge) for targeted outreach Build strong relationships with school leaders (principals, directors, trustees) to ensure long-term partnerships Collaborate with inside sales teams to convert inbound leads into qualified opportunities Use CRM to manage pipeline, sales progress, and reporting Strategize and execute plans for expansion into new cities, clusters, and school networks Establish and accomplish sales targets by region and product lineCross-Functional Collaboration & Optimization Work with the product and content teams to ensure offerings meet market and classroom needs Implement feedback mechanisms from schools to improve product experience and implementation Design and track sales/marketing KPIs to measure effectiveness and optimize performance Present regular reports to senior management with key insights and growth recommendations Requirements 3–5 years of experience in B2B institutional sales and marketing (EdTech/STEM background preferred) Experience in on field sales and willingness to travel for school visits and events Experience in engaging school leadership and driving school-based sales Excellent communication, presentation, and negotiation skills Familiarity with CRM systems and digital marketing tools Self-driven, target-oriented, and comfortable working in a fast-paced startup environment Job Type: Full-time Pay: Up to ₹650,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person