Product Manager- Hematology + Biochemistry

Job Description

The Opportunity: Own the performance of the Haematology & Biochemistry Product range of in Diagnostics Business segment at Avantor India. This includes business growth, profitability, sales enablement, market development and vendor management. Own the brand positioning of the Avantor Immunology Range throughout various customer segments in the country. Portfolio management with optimizing slow moving nonmoving products and bringing in high potential New products by thorough Market Intelligence. What we're looking for: 8-12 yrs relevant exp in product management in relevant segments/ commercial operations Graduate/ Post Graduate in Biotechnology/ Life Science MBAPGDM in Marketing will be preferred Subject Matter Expert in the field of Haematology & Biochemistry (Knowledge of Immunology will be preferred) Experience and Knowledge in doing business with a good understanding of strategy development for the diagnostics industry. Analytical & logical thinking Result orientation. Must be Computer literate (WORD, EXCEL, SAP) How you'll thrive and create an impact: Effective Sales Pipeline Management Healthy Sales Pipeline of New Customer Acquisition through lead generation campaigns and enabling the sales process through final billing, Brand Positioning & Customer Engagement Clinical marketing campaigns and technical events trainings on site, support query resolution of product performance and maximizing instrument utilization. KOL creation/ expansion Portfolio Management Market Intelligence : Determining market trend & Analyzing the market potential of the products of interest/ focus. The brand positioning and visibility of the said line of products must be ensured through Website/ ecommerce portal enrichment, sales tools availability and commercial team training programs. Exploring & consolidating the competitor activities & devising an action plan for it A Product Manager at Avantor will also be required to support the portfolio enhancement at the back end, through new product introductions, optimizing the existing product line, supplier interactions. Data Analytics Sales and Margin Analytics to implement a healthy product mix in the market. Plan promotional campaigns to channelize the product mix. Managing the product price list & schemes.