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Description
Job Summary We are seeking a highly motivated and experienced Performance Marketing Manager to drive measurable growth through paid marketing campaigns. The ideal candidate will be responsible for planning, executing, and optimizing multi-channel digital marketing strategies to meet performance goals, including ROI, CAC, and customer LTV. Key Responsibilities Strategy & Planning: Develop and execute data-driven performance marketing strategies across channels, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and programmatic platforms. Collaborate with internal teams to define KPIs, performance benchmarks, and campaign goals. Campaign Management: Plan and manage paid media budgets with a focus on maximizing ROI. Launch, monitor, and optimize campaigns to drive conversions, increase traffic, and improve brand visibility. Perform A/B testing for ad creatives, landing pages, and campaign settings to improve results. Analytics & Reporting: Track, analyze, and report on campaign performance metrics using tools like Google Analytics, Google Data Studio, and other platforms. Generate actionable insights to refine future strategies and improve ROI. Collaboration: Work closely with creative, content, and product teams to develop impactful ad assets and landing pages. Partner with cross-functional teams to ensure alignment with broader marketing and business objectives. Technology & Tools: Stay updated on digital marketing trends, emerging platforms, and best practices. Leverage tools like Google Ads Manager, Facebook Ads Manager, SEMrush, and CRM platforms to optimize campaigns. Coding/software development skills needed to build e-com websites and related automations. Qualifications & Skills Bachelor’s degree in Engineering. 3–5+ years of hands-on experience in performance marketing or paid media. Proficiency in platforms like Google Ads, Facebook Business Manager, and programmatic advertising. Strong analytical skills with the ability to interpret data and generate actionable insights. Experience with tracking and reporting tools (e.g., Google Analytics, Tag Manager). Advanced knowledge of A/B testing, bid optimization, and conversion tracking. Strong project management and organizational skills. Exceptional communication and presentation abilities. Coding Skills / SEO Preferred Qualifications Experience in e-commerce or direct-to-consumer (DTC) industries. Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce). Certifications in Google Ads, Meta Blueprint, or similar platforms. Show more Show less
