Meta Ads Executive

Job Description

Job Information Date Opened 04/23/2025 Job Type Full time Work Experience 1-2 years Industry Advertising Salary 15000 City Kolkata State/Province West Bengal Country India Zip/Postal Code 700025 About Us As the world moves towards unprecedented transformation, Brands2be, a unit of NIHT Infosolution Pvt. Ltd. is committed to helping you navigate the evolving labyrinths of information and achieve success. Together, we promise to maximize the opportunities the world continuously presents to us. We are a young, dynamic team of professionals with various skill sets to help you with a holistic digital transformation. We have consulted clients in various sectors and we have brought about tangible value to their businesses. As a Google Partner & Meta Partner , we bring you the best practices that are the most coveted in the industry. Job Description We are looking for a Meta Ads Executive who can develop and execute high-performing Meta Ads campaigns aligned with client objectives Conduct in-depth audience research to identify and target ideal customers Manage campaign budgets effectively and optimize spend for maximum return on ad spend (ROAS) Analyse campaign performance data using industry-standard tools (e.g., Meta Ads Manager, Google Analytics) to identify trends and opportunities for improvement A/B test different ad formats, creatives, and targeting strategies to optimize campaign performance Create clear and concise reports to communicate campaign results and insights to clients Stay up-to-date on the latest Meta advertising features, best practices, and platform changes Collaborate with creative and account management teams to ensure seamless campaign execution May manage campaigns across other digital advertising platforms (depending on experience and agency need Requirements Must be hands-on with Meta Business Manager Experience with Meta Pixel conversion API Strong analytical skills and ability to make data-driven decisions Prior experience working with Ad Agencies Benefits Competitive salary. Opportunities for professional development and career growth. Collaborative and supportive work environment.