Jr. Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive Experience: 1 Year Location: Ahmedabad, Gujarat Job Type: Full-Time Job Summary: We are seeking a proactive and creative Digital Marketing Executive with 1 year of experience to join our IT company. The ideal candidate will assist in implementing effective digital marketing strategies to increase brand awareness, drive traffic, and generate leads for our IT products and services. Key Responsibilities: Digital Marketing Campaigns: Assist in the creation and execution of digital marketing strategies across various platforms. Support campaigns for IT products and services, focusing on lead generation and brand visibility. Content Creation and Optimization: Create engaging content for blogs, social media posts, and email campaigns. Optimize content using SEO techniques to improve organic search rankings. Social Media Management: Manage and monitor social media accounts (LinkedIn, Facebook, Instagram, etc.). Plan and post regular updates to enhance engagement and build the company's online presence. Search Engine Optimization (SEO): Conduct keyword research and implement on-page and off-page SEO strategies. Track website performance using tools like Google Analytics and SEO tools. Pay-Per-Click (PPC) Advertising: Assist in creating and optimizing PPC campaigns on platforms like Google Ads and social media. Monitor campaign performance and suggest adjustments to improve ROI. Email Marketing: Design and execute email campaigns for customer engagement and lead nurturing. Analyze email campaign performance and recommend improvements. Analytics and Reporting: Monitor website and campaign performance metrics. Prepare regular reports with actionable insights for management. Industry Trends and Research: Stay updated on digital marketing trends and IT industry developments. Provide recommendations to adopt best practices and innovative techniques. Requirements: Bachelor’s degree in Marketing, IT, or a related field. Minimum 1 year of experience in digital marketing, preferably in the IT industry. Basic knowledge of SEO, PPC, social media marketing, and email marketing. Familiarity with tools like Google Analytics, Google Ads, and social media platforms. Strong written and verbal communication skills. Ability to work collaboratively in a team and manage multiple projects simultaneously. Preferred Skills: Certification in Digital Marketing (e.g., Google Ads, HubSpot, or similar). Experience with marketing automation tools like Mailchimp or HubSpot. Basic understanding of IT products and services. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Flexible schedule Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Sarkhej, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 1 year (Required) Work Location: In person Expected Start Date: 01/07/2025