Job
Description
Business Development Associate (Events, Webinars, Dinners) / Events Expert Role: Business Development Associate Employment Type: Full-time Plan and execute custom events, assist in lead generation, conduct market research, and collaborate with teams to manage successful events. Summary: The Business Development Associate will focus on planning, organizing, and hosting events, dinners, and executive meet-ups to drive business growth. They will also research market trends and assist the sales team in creating proposals and lead-generation strategies. Key Responsibilities: Plan and execute custom events/dinners for executives and potential clients in US and UK. Craft engaging sequences for event sign-ups and post-event follow-ups to maximize lead conversion. Report on event outcomes and provide recommendations for future events. Collaborate with cross-functional teams to ensure successful event execution. Strong hold on being able to track MQLs from various marketing channels and create and functions to execute upload of this data accurately to CRM. Develop and execute email marketing campaigns and LinkedIn outreach sequences tailored to different audience segments (prospects, MQLs, SQLs, partners and customers). Optimize campaigns for engagement, conversion, and lead quality. Plan and execute email and LinkedIn outreach campaigns invite attendees and promote webinars and drive registrations. Work with the content and design teams to create compelling email copies, subject lines, and LinkedIn messages. A/B test different formats, CTAs, and messaging. Ensure all communications aligns with brand voice. Monitor and analyze campaign metrics (open rates, CTR, conversion rates, unsubscribe rates) and suggest improvements. Generate reports to measure ROI and campaign effectiveness. Required Skills: Proficiency in email marketing tools (HubSpot, Mailchimp, Marketo, or Pardot), LinkedIn Sales Navigator, and CRM platforms. Strong organizational and event management skills. Excellent communication and interpersonal skills. Experience in sales or business development roles. Ability to work independently and as part of a team. Proven track record in hosting and managing successful events. Timings between 2pm to 11pm
