Job
Description
Job Title: ASO Specialist (App Store Optimisation) Experience: 1-3 Years Location: Surat (Work from Office) Salary: Up to ₹4.2 LPA Employment Type: Full-time Job Overview: We are looking for a results-driven ASO Specialist with 1–3 years of experience to join our team in Surat. The ideal candidate should have strong expertise in app store optimization, keyword research, competitor analysis, and performance tracking across both the Google Play Store and Apple App Store. This is a full-time, in-office role. Key Responsibilities: Conduct thorough keyword research to improve app visibility and rankings. Perform competitor analysis to identify trends, opportunities, and gaps in ASO strategies. Optimize app titles, descriptions, and metadata following store guidelines and best practices. Write compelling and keyword-rich app content for descriptions, promotional text, and more. Understand and implement SEO strategies relevant to app stores. Work on PPC campaigns (e.g., Apple Search Ads, Google App Campaigns) and monitor ROI. Continuously analyse app performance metrics like downloads, conversion rates, and retention. Stay updated with Google Play Store and Apple App Store guidelines . Understand how ranking algorithms work to influence app discoverability. Ensure compliance with store policies related to metadata, updates, and app submissions. Collaborate with developers, designers, and marketing teams to implement ASO strategies effectively. Required Skills: Hands-on experience in ASO tools like AppTweak, Sensor Tower, Mobile Action, etc. Strong knowledge of SEO and keyword optimization techniques. Familiarity with app analytics platforms (Firebase, App Annie, etc.). Ability to interpret data and provide actionable insights. Excellent written communication and content writing skills. Understanding of ad campaigns and how to optimize them for app growth. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Leave encashment Paid time off Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Experience: Digital marketing: 1 year (Required) Location: Varachha, Surat, Gujarat (Required) Work Location: In person Expected Start Date: 01/07/2025
