Job Title: SEO Specialist Location: Ecospace Business Park, Newtown, Kolkata Job Type: Full-time (In-Office) Experience: 1–3 years preferred Working Days : Monday to Friday (Occasional Saturdays if required) Salary: As per industry standards + performance incentives Role Overview As our SEO Specialist, you’ll be responsible for developing and executing SEO strategies to improve organic visibility, traffic, and conversions across our client websites. You’ll work closely with content creators, designers, developers, and the account management team to deliver real business results. Key Responsibilities Conduct thorough website audits, keyword research, and competitive analysis Develop and implement on-page and technical SEO strategies Manage off-page SEO, including link-building campaigns, outreach, and guest posting Optimize website structure, internal linking, meta tags, schema, and page speed Collaborate with content and design teams to ensure SEO best practices are embedded in new content Monitor and report performance using tools like Google Analytics, Google Search Console, and SEO tools (SEMrush, Ahrefs, etc) Prepare SEO reports, performance dashboards, and keyword ranking updates for clients Stay updated with the latest SEO, algorithm changes, and search trends Manage Local SEO campaigns and optimize Google Business Profiles Required Skills Solid understanding of search engine algorithms, ranking factors, and white-hat SEO practices Experience with SEO tools like SEMrush, Ahrefs, Screaming Frog, Moz, etc. Proficiency in Google Analytics, Google Search Console, and basic HTML/CSS Strong knowledge of on-page, off-page, and technical SEO Ability to perform keyword research, content gap analysis, and competitor benchmarking Excellent written and verbal communication skills Strong analytical and problem-solving skills Show more Show less